Tag Archive for 'trends'

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Author Debuts Scented Children’s Books
Featured July 13th, 2011

Author Debuts Scented Children’s Books

Children’s author Margaret Hyde always was attracted to scented items, so when she came up with an idea about a dog smelling colors, it was a natural to add actual scents to the book. Hyde wrote a series of six books, beginning with Mo Smells Red. Her latest is Mo Smells Pink, [...]

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Schick Launches First Scented Men’s Razor
Featured June 13th, 2011

Schick Launches First Scented Men’s Razor

Although scented razors have been around for several years in the women’s shaver market, there has never been one for men until now. The new Schick razor, the Xtreme3 Refresh, will have a scent reminiscent of just coming out of the shower, with the bracing notes of spearmint, citrus and rosemary. The scent will be [...]

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New Scents Lure Dogs and Vampires
Featured April 12th, 2011

New Scents Lure Dogs and Vampires

The new trends in personal scent are veering toward the, shall we say… untraditional. A new line of scents from Chicago’s John Leydon is based on the smell of bacon.  He has two fragrances, Bacon Classic, described as a “spicy maple aroma” and Bacon Gold, a “sizzling citrus” fragrance. Since he launched two weeks ago, [...]

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HBO Spends a Bundle on Scent Kit to Promote ‘Game of Thrones’
Featured March 24th, 2011

HBO Spends a Bundle on Scent Kit to Promote ‘Game of Thrones’

In an over-the-top marketing kit, HBO has distributed a number of scent kits to promote its upcoming series “Game of Thrones” based on the fantasy book by George R.R. Martin. Each kit consists of a wooden box (see photos below) with authentic looking scrolls and vials of various scents from the scenes in the story. [...]

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ScentWorld Expo 2011 Is On
Featured March 22nd, 2011

ScentWorld Expo 2011 Is On

Yes, it’s true; ScentWorld Expo is back! While we had to cancel last year’s conference, we are back on track and this year’s ScentWorld event will be bigger and better than ever.
This year’s ScentWorld will be December 7-9th at the beautiful Gansevoort Hotel on Miami Beach. This year’s theme is “The Sweet Scent of Success” [...]

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British Mag ‘Bizarre’ Uses Scent to Sell More Copies
Featured March 17th, 2011

British Mag ‘Bizarre’ Uses Scent to Sell More Copies

Alternative magazine Bizarre’s March issue is using a scratch and sniff cover to sell more copies of the magazine. The cover asks men to scratch the cover model’s “bum” to smell her latex underwear.
The issue came out on March 15th.
Specializing in news and features targeted at men that are weird, somewhat kinky, and even pornographic, [...]

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P&G to Open Up Homes to Scent
Featured March 10th, 2011

P&G to Open Up Homes to Scent

Proctor & Gamble leads the charge into scent delivery for homes.

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