Marian stayed home to raise Michelle and her brother, Craig, skillfully managing...
Tag Archive for 'taste'
Case Studies December 19th, 2012
In 2011, we wrote a post on how HBO did an innovative and elaborate scent marketing campaign for its mini-series “Game of Thrones.” Now, as the series prepares for its third season, HBO is continuing its sensory marketing by releasing a new beer based on the story line.
Brewery Ommegang is working with HBO to [...]
Essays March 10th, 2011
Interesting article from Readers Digest. Special thanks to @glasspetalsmoke for the link!