Tag Archive for 'signature scent'

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Smells Like Team Spirit: Universities Commission Signature Scents
Featured June 28th, 2013

Smells Like Team Spirit: Universities Commission Signature Scents

Colleges and universities are capturing the unique elements of their brands and creating signature scents. So far, the scents have been sold as personal fragrance rather than environmental scents, but it is the next logical step to use the signature scents at recruiting events, open houses, freshman orientation and other events on campus and off.
Here [...]

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Crowdsourced Fragrance Creation?
Featured August 25th, 2011

Crowdsourced Fragrance Creation?

Teen singing star Selena Gomez has decided to come out with a perfume. Really nothing new, just another celebrity fragrance right? In a break from the normal procedure, Ms. Gomez is not planning to tap into her own favorite fragrance notes or work to create a particular mood or idea through the perfume. She is [...]

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One Spritz or Two? Tetley Launches Tea Scented Perfume
Featured May 31st, 2011

One Spritz or Two? Tetley Launches Tea Scented Perfume

Based on research pinpointing tea as one of Britain’s favorite smells, tea maker Tetley has introduced Le Brew, a limited edition tea scented perfume. In addition to the tea, the scent contains tones of oak moss and clary sage, and is intended to smell fresh and spring-like.
The bottle, retailing for fifteen pounds, features Tina, one [...]

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Justin Bieber Launches Scented Dog Tags and Bracelets
News April 4th, 2011

Justin Bieber Launches Scented Dog Tags and Bracelets

Justin Bieber, teen singing star, has launched a new line of scented dog tag necklaces and bracelets. The jewelry features hisphotos and graphics and comes in pink or purple. The signature scent is bergamot, lychee and pomegranate, with cedar and musk and is described as “flirty, sophisticated and fun.”
They can be purchased at Walmart, CVS [...]

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P&G Uses Signature Scent in Its New Tide Drycleaning Biz
Featured March 31st, 2011

P&G Uses Signature Scent in Its New Tide Drycleaning Biz

Proctor & Gamble’s new line of Tide branded dry cleaning stores is using scent marketing in a big way. The stores are closely tied with the Tide laundry detergent brand, with orange walls, orange shirts on the staff, and the scent of Tide in the stores and infused into the clothes.
Customers are given the choice [...]

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