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Tag Archive for 'sensory marketing'
Featured March 22nd, 2013
In yet another sign that sensory marketing is catching on with big companies in a big way, BMW has announced that it is updating its iconic logo. No, not its visual logo – its sound logo. Its old sound logo was a double gong, but the new one is more melodic and dramatic.
Here’s the old [...]
Featured March 20th, 2013
JWT, a 150-year-old marketing communications firm with 200 offices in 90 countries, has turned its attention to sensory marketing. Although it may take some time for the idea to trickle down, you can expect some of its clients like Bayer, Bloomberg, Brand USA, Mondelez, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Macy’s, [...]More
Case Studies December 19th, 2012
In 2011, we wrote a post on how HBO did an innovative and elaborate scent marketing campaign for its mini-series “Game of Thrones.” Now, as the series prepares for its third season, HBO is continuing its sensory marketing by releasing a new beer based on the story line.
Brewery Ommegang is working with HBO to [...]
Featured November 26th, 2012
Does “Jingle Bells” put the jingle in the cash register? Everywhere you go after Thanksgiving and sometimes even before, you hear an incessant track of Christmas music. Some of it is traditional, some modern, some instrumental, some with vocals but shoppers will hear the same dozen or so songs over and over until the [...]More
Case Studies November 14th, 2012
Companies are starting to realize that they have to do something different, something involving the senses, to attract consumers’ attention in today’s crowded marketplace. That is exactly what Peugeot did with this magazine ad. Readers are told to punch the ad and then when they turn the page, a mini airbag inflates. Brilliant!More
Featured October 25th, 2012
New research has discovered a fascinating crossover between the senses. Researchers came upon the idea by accident, when they discovered while in the midst of an experiment on olfaction, that the olfactory tubercle in their rodent subjects’ brains also lit up when a noise was made. They enlarged their study to focus on the [...]More
sensory marketing July 9th, 2012
According to an article in a Harvard Business Review report titled “Please Touch the Merchandise,” the sense of touch is an undervalued and little thought about part of the customer experience. While it is true that customers in a store at a minimum need to pick up products and bring them to the checkout area, [...]More
Featured February 7th, 2012
McCain Foods is using multi-sensory, interactive bus shelter ads to entice consumers to buy their microwave baked potatoes. The bus shelters, which will appear across the UK, are using the senses of sight, smell and touch to communicate the deliciousness of their Ready Baked Jackets.
The McCain bus shelters will feature 2-foot high fiberglass potatoes. Once [...]
Scent Marketing July 14th, 2011
I found this interesting video on sensory branding. Because it is a video and is limited by its medium, it portrays each of the senses only so far as it can (visually and through sound). But when customers are in a store, hotel or other environment, companies are free to be creative in how they [...]More