Tag Archive for 'sensory branding'

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BMW Updates Its Sound Logo
Featured March 22nd, 2013

BMW Updates Its Sound Logo

In yet another sign that sensory marketing is catching on with big companies in a big way, BMW has announced that it is updating its iconic logo. No, not its visual logo – its sound logo. Its old sound logo was a double gong, but the new one is more melodic and dramatic.
Here’s the old [...]

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Getting Customers to Fall in Love With Your Brand
Featured February 23rd, 2012

Getting Customers to Fall in Love With Your Brand

When you meet someone for the first time, there are two main criteria against which  you evaluate the person: warmth and competence. Warmth encompasses how friendly, helpful, trustworthy and kind they are, which helps you decide if the other person is friend or foe. Competence includes how smart, organized, powerful, successful, attractive and rich the [...]

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Scent Marketing July 14th, 2011

Introduction to Sensory Branding

I found this interesting video on sensory branding. Because it is a video and is limited by its medium, it portrays each of the senses only so far as it can (visually and through sound). But when customers are in a store, hotel or other environment, companies are free to be creative in how they [...]

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