Tag Archive for 'ScentWorld'

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Chandler Burr Curates Fragrance Museum Exhibit at MAD
Featured November 15th, 2012

Chandler Burr Curates Fragrance Museum Exhibit at MAD

Celebrated fragrance critic and aficionado Chandler Burr is about to open “The Art of Scent,” an olfactory exhibit at the Museum of Arts & Design (MAD). Originally slated to open November 12 but delayed by Hurricane Sandy, the groundbreaking exploration of perfume as art form will now open on November 20th and run through February [...]

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Scent Marketing August 28th, 2012

Introduction to Neuromarketing

Neuromarketing is the study of how to create the right marketing message and deliver it in such a way that it resonates with your customer. The discipline is based on brain research, showing how consumers react to various marketing messages and ads as shown in the areas of the brain that “light up” on an [...]

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