Tag Archive for 'scented packaging'

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I’m Touched: the Importance of Tactile Marketing
sensory marketing July 9th, 2012

I’m Touched: the Importance of Tactile Marketing

According to an article in a Harvard Business Review report titled “Please Touch the Merchandise,” the sense of touch is an undervalued and little thought about part of the customer experience. While it is true that customers in a store at a minimum need to pick up products and bring them to the checkout area, [...]

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Color Me Fragrant
Featured June 24th, 2011

Color Me Fragrant

A new study commissioned by Arylessence has shown that color and scent work together to influence consumers’ buying decisions. According to the researchers, the color of products and their packaging set the expectations of how the product should smell. Women in the study said that they could describe the scent of specific colors, and the [...]

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Schick Launches First Scented Men’s Razor
Featured June 13th, 2011

Schick Launches First Scented Men’s Razor

Although scented razors have been around for several years in the women’s shaver market, there has never been one for men until now. The new Schick razor, the Xtreme3 Refresh, will have a scent reminiscent of just coming out of the shower, with the bracing notes of spearmint, citrus and rosemary. The scent will be [...]

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