Tag Archive for 'Scent Marketing'

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Featured September 12th, 2013

Best Selling Real Estate Development Uses Room Scents

Innovative home builder uses scent marketing to sell new homes.

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KISS – Keep It Simple Scents
Scent Marketing December 7th, 2012

KISS – Keep It Simple Scents

New research by Dr. Eric Spangenberg and Swiss scientist Andreas Herrmann has found that simple scents are more effective in boosting sales. He tested a simple scent, a complex scent and no scent at all. The results? The simple scent (orange) outperformed the complex scent (orange, basil and green tea) and the unscented environment; the [...]

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Does Christmas Music Boost Holiday Spending?
Featured November 26th, 2012

Does Christmas Music Boost Holiday Spending?

Does “Jingle Bells” put the jingle in the cash register? Everywhere you go after Thanksgiving and sometimes even before, you hear an incessant track of Christmas music. Some of it is traditional, some modern, some instrumental, some with vocals but shoppers will hear the same dozen or so songs over and over until the [...]

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Unique Scented Packaging Drives Apparel Brand Recognition
Case Studies July 27th, 2012

Unique Scented Packaging Drives Apparel Brand Recognition

When apparel maker QSD, maker of maternity and post-maternity undergarments, wanted to set itself apart from the competition, it looked for a unique packaging solution, and found it with Transparent Packaging. Canadian based Transparent Packaging designed a hexagonal package shape but it wasn’t quite enough. When QSD found out the they could add an encapsulated [...]

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Major Disk Manufacturer Adds Scent to CDs and DVDs
Featured July 11th, 2012

Major Disk Manufacturer Adds Scent to CDs and DVDs

Digital Flex Media, a leader in CD and DVD replication disks and technology, has announced that it has launched a line of Rub ‘n Smell discs
to “help businesses, marketers and advertisers cost-effectively connect with and influence” their target markets with scent marketing.
The scent is incorporated into the ink and varnish used to coat the [...]

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Using Scent in Luxury Hotels
Featured May 31st, 2012

Using Scent in Luxury Hotels

Forbes Travel wrote a great article on scent marketing in upscale hotels. Click here to read it.

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Is Scent Marketing Manipulative?
Essays April 24th, 2012

Is Scent Marketing Manipulative?

I speak to journalists all the time about scent marketing, and the same question keeps coming up: is scent marketing manipulative? This question usually arises after I have explained how scent is the only one of our five senses that goes directly to the emotional and memory centers of our brains. Yes, scent marketing is [...]

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Multi-sensory Dunkin’ Donut Campaign Spikes Sales
Case Studies April 9th, 2012

Multi-sensory Dunkin’ Donut Campaign Spikes Sales

A breakthrough marketing campaign for Dunkin’ Donuts in South Korea was wildly successful. The company’s goal was to increase awareness of the Dunkin’ Donuts coffee brand and to drive traffic to the stores.
To accomplish this, they used an innovative blend of radio ads and scent. They installed scent diffusers on commuter buses in Seoul. [...]

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Featured March 26th, 2012

“If It Smells Good, Will You Buy It?” Today Show video

Check out this video from the Today Show about scent marketing, featuring SMI member Prolitec.

Visit msnbc.com for breaking news, world news, and news about the economy

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Scented Print Ads Proven to Work
Featured March 12th, 2012

Scented Print Ads Proven to Work

According to a new study by GfK MRI Starch Advertising Research, scented print ads were read almost 20% more than non-scented ads.
Read the full story in Forbes here: “Scented Ads: Not Just for Perfume Anymore”

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