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Tag Archive for 'Scent Marketing'
Featured September 12th, 2013
Innovative home builder uses scent marketing to sell new homes.More
Scent Marketing December 7th, 2012
New research by Dr. Eric Spangenberg and Swiss scientist Andreas Herrmann has found that simple scents are more effective in boosting sales. He tested a simple scent, a complex scent and no scent at all. The results? The simple scent (orange) outperformed the complex scent (orange, basil and green tea) and the unscented environment; the [...]More
Featured November 26th, 2012
Does “Jingle Bells” put the jingle in the cash register? Everywhere you go after Thanksgiving and sometimes even before, you hear an incessant track of Christmas music. Some of it is traditional, some modern, some instrumental, some with vocals but shoppers will hear the same dozen or so songs over and over until the [...]More
Case Studies July 27th, 2012
When apparel maker QSD, maker of maternity and post-maternity undergarments, wanted to set itself apart from the competition, it looked for a unique packaging solution, and found it with Transparent Packaging. Canadian based Transparent Packaging designed a hexagonal package shape but it wasn’t quite enough. When QSD found out the they could add an encapsulated [...]More
Featured July 11th, 2012
Digital Flex Media, a leader in CD and DVD replication disks and technology, has announced that it has launched a line of Rub ‘n Smell discs
to “help businesses, marketers and advertisers cost-effectively connect with and influence” their target markets with scent marketing.
The scent is incorporated into the ink and varnish used to coat the [...]
Essays April 24th, 2012
I speak to journalists all the time about scent marketing, and the same question keeps coming up: is scent marketing manipulative? This question usually arises after I have explained how scent is the only one of our five senses that goes directly to the emotional and memory centers of our brains. Yes, scent marketing is [...]More
Case Studies April 9th, 2012
A breakthrough marketing campaign for Dunkin’ Donuts in South Korea was wildly successful. The company’s goal was to increase awareness of the Dunkin’ Donuts coffee brand and to drive traffic to the stores.
To accomplish this, they used an innovative blend of radio ads and scent. They installed scent diffusers on commuter buses in Seoul. [...]
Featured March 26th, 2012
Check out this video from the Today Show about scent marketing, featuring SMI member Prolitec.
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