Tag Archive for 'scent applications'

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Unique Scented Packaging Drives Apparel Brand Recognition
Case Studies July 27th, 2012

Unique Scented Packaging Drives Apparel Brand Recognition

When apparel maker QSD, maker of maternity and post-maternity undergarments, wanted to set itself apart from the competition, it looked for a unique packaging solution, and found it with Transparent Packaging. Canadian based Transparent Packaging designed a hexagonal package shape but it wasn’t quite enough. When QSD found out the they could add an encapsulated [...]

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Major Disk Manufacturer Adds Scent to CDs and DVDs
Featured July 11th, 2012

Major Disk Manufacturer Adds Scent to CDs and DVDs

Digital Flex Media, a leader in CD and DVD replication disks and technology, has announced that it has launched a line of Rub ‘n Smell discs
to “help businesses, marketers and advertisers cost-effectively connect with and influence” their target markets with scent marketing.
The scent is incorporated into the ink and varnish used to coat the [...]

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Multi-sensory Dunkin’ Donut Campaign Spikes Sales
Case Studies April 9th, 2012

Multi-sensory Dunkin’ Donut Campaign Spikes Sales

A breakthrough marketing campaign for Dunkin’ Donuts in South Korea was wildly successful. The company’s goal was to increase awareness of the Dunkin’ Donuts coffee brand and to drive traffic to the stores.
To accomplish this, they used an innovative blend of radio ads and scent. They installed scent diffusers on commuter buses in Seoul. [...]

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Scented Print Ads Proven to Work
Featured March 12th, 2012

Scented Print Ads Proven to Work

According to a new study by GfK MRI Starch Advertising Research, scented print ads were read almost 20% more than non-scented ads.
Read the full story in Forbes here: “Scented Ads: Not Just for Perfume Anymore”

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Rosemary Fragrance Boosts Brainpower
Featured March 1st, 2012

Rosemary Fragrance Boosts Brainpower

Most people, at least those who like to cook, are familiar with the pungent smell of the rosemary herb. What you may be unfamiliar with is its many other uses. According to aromatherapists, rosemary can be used to treat a variety of ailments, including headaches, fatigue, muscle aches, dandruff and obesity. Now, science has proven [...]

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The Scent of Doing Good
Case Studies August 22nd, 2011

The Scent of Doing Good

The latest retail chain to use scent marketing is not an upscale department store; it’s Goodwill Stores. The non-profit has hired Prolitec to scent over 40 stores in Wisconsin and Illinois, after they successfully tested the concept in four stores.
The stores will use a signature scent consisting of sweet orange and honeysuckle, designed to create [...]

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Could KA Aroma Save Print Media?
Featured May 9th, 2011

Could KA Aroma Save Print Media?

We all know that since the advent and growth of the Internet, traditional print publications like newspapers and magazines have seen declining advertising dollars and escalating business failures. Printing, when compared to online media, is expensive, requires costly distribution and is slow to update. But it now has something that so far cannot be replicated [...]

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HBO Spends a Bundle on Scent Kit to Promote ‘Game of Thrones’
Featured March 24th, 2011

HBO Spends a Bundle on Scent Kit to Promote ‘Game of Thrones’

In an over-the-top marketing kit, HBO has distributed a number of scent kits to promote its upcoming series “Game of Thrones” based on the fantasy book by George R.R. Martin. Each kit consists of a wooden box (see photos below) with authentic looking scrolls and vials of various scents from the scenes in the story. [...]

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ScentWorld Expo 2011 Is On
Featured March 22nd, 2011

ScentWorld Expo 2011 Is On

Yes, it’s true; ScentWorld Expo is back! While we had to cancel last year’s conference, we are back on track and this year’s ScentWorld event will be bigger and better than ever.
This year’s ScentWorld will be December 7-9th at the beautiful Gansevoort Hotel on Miami Beach. This year’s theme is “The Sweet Scent of Success” [...]

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Case Study – ScentAir UK Scents Sanctum Soho Hotel
Case Studies March 21st, 2011

Case Study – ScentAir UK Scents Sanctum Soho Hotel

Once a month, the Scent Marketing Digest will feature a case study on a successful scent implementation. This may be in any environment (hotel, retail, medical, etc.) and using any technology or vehicle (print, plastic, diffuser, solid, etc.). If you would like your case study to be considered, please email it to jennifer@scentmarketing.org.
Our first case [...]

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