Tag Archive for 'research'

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KISS – Keep It Simple Scents
Scent Marketing December 7th, 2012

KISS – Keep It Simple Scents

New research by Dr. Eric Spangenberg and Swiss scientist Andreas Herrmann has found that simple scents are more effective in boosting sales. He tested a simple scent, a complex scent and no scent at all. The results? The simple scent (orange) outperformed the complex scent (orange, basil and green tea) and the unscented environment; the [...]

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Research Shows Scent of Baked Goods Boosts Kindness
Featured November 2nd, 2012

Research Shows Scent of Baked Goods Boosts Kindness

A recent study by scientists at the University of Southern Brittany has found that when people smell baked goods, they are more kind towards others.
They had four volunteers stand outside a bakery and four stand outside of a clothing store. The volunteers waited for shoppers to pass by and then seemingly accidentally dropped small [...]

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Sensory Crossover: How the senses mingle and reinforce each other
Featured October 25th, 2012

Sensory Crossover: How the senses mingle and reinforce each other

New research has discovered a fascinating crossover between the senses. Researchers came upon the idea by accident, when they discovered while in the midst of an experiment on olfaction, that the olfactory tubercle in their rodent subjects’ brains also lit up when a noise was made. They enlarged their study to focus on the [...]

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Young Singles in L.A. Sniff Out a Mate
Essays May 22nd, 2012

Young Singles in L.A. Sniff Out a Mate

Several research studies have shown that people are attracted to members of the opposite sex based on their body smell. To be specific, we are attracted to those who have opposite genetic markers than ourselves, with the evolutionary reason that the offspring of genetically dissimilar parents is more likely to be healthy. From a relationship [...]

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Scent Science Resource
Featured May 8th, 2012

Scent Science Resource

Not long ago, scent was the most neglected of our five senses, at least in the western hemisphere. But that has started to shift. Check out this multi-article resource on olfaction on the website of Psychology Today!

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Smell of Comfort Food Stimulates Good Feelings
Featured April 5th, 2012

Smell of Comfort Food Stimulates Good Feelings

A recent study in the UK has found that the smell of baked potatoes triggers positive memories and feelings. Subjects presented with a piping hot baked potato reported an uplifted mood and a rush of childhood memories. The head researcher, Dr Avinash Kant, pointed out that the smell triggered the emotions experienced when the subjects [...]

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Scented Print Ads Proven to Work
Featured March 12th, 2012

Scented Print Ads Proven to Work

According to a new study by GfK MRI Starch Advertising Research, scented print ads were read almost 20% more than non-scented ads.
Read the full story in Forbes here: “Scented Ads: Not Just for Perfume Anymore”

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Getting Customers to Fall in Love With Your Brand
Featured February 23rd, 2012

Getting Customers to Fall in Love With Your Brand

When you meet someone for the first time, there are two main criteria against which  you evaluate the person: warmth and competence. Warmth encompasses how friendly, helpful, trustworthy and kind they are, which helps you decide if the other person is friend or foe. Competence includes how smart, organized, powerful, successful, attractive and rich the [...]

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Genetic Markers Influence Scent Preferences
Featured January 9th, 2012

Genetic Markers Influence Scent Preferences

MHC genes influence odor preferences

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Smell Receptors Clustered by Pleasantness
Featured September 27th, 2011

Smell Receptors Clustered by Pleasantness

Many research studies have pointed out the large range of scent preferences by culture. For example, Asian cultures find the smell of certain cheeses repulsive, while Europeans enjoy or at least put up with their distinct aromas. In Ethiopia, the cattle-raising Dassanetch people love the smell of cow urine and manure and use them on [...]

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