Tag Archive for 'printed material'

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Scented Print Ads Proven to Work
Featured March 12th, 2012

Scented Print Ads Proven to Work

According to a new study by GfK MRI Starch Advertising Research, scented print ads were read almost 20% more than non-scented ads.
Read the full story in Forbes here: “Scented Ads: Not Just for Perfume Anymore”

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Author Debuts Scented Children’s Books
Featured July 13th, 2011

Author Debuts Scented Children’s Books

Children’s author Margaret Hyde always was attracted to scented items, so when she came up with an idea about a dog smelling colors, it was a natural to add actual scents to the book. Hyde wrote a series of six books, beginning with Mo Smells Red. Her latest is Mo Smells Pink, [...]

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Could KA Aroma Save Print Media?
Featured May 9th, 2011

Could KA Aroma Save Print Media?

We all know that since the advent and growth of the Internet, traditional print publications like newspapers and magazines have seen declining advertising dollars and escalating business failures. Printing, when compared to online media, is expensive, requires costly distribution and is slow to update. But it now has something that so far cannot be replicated [...]

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ScentWorld Expo 2011 Is On
Featured March 22nd, 2011

ScentWorld Expo 2011 Is On

Yes, it’s true; ScentWorld Expo is back! While we had to cancel last year’s conference, we are back on track and this year’s ScentWorld event will be bigger and better than ever.
This year’s ScentWorld will be December 7-9th at the beautiful Gansevoort Hotel on Miami Beach. This year’s theme is “The Sweet Scent of Success” [...]

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British Mag ‘Bizarre’ Uses Scent to Sell More Copies
Featured March 17th, 2011

British Mag ‘Bizarre’ Uses Scent to Sell More Copies

Alternative magazine Bizarre’s March issue is using a scratch and sniff cover to sell more copies of the magazine. The cover asks men to scratch the cover model’s “bum” to smell her latex underwear.
The issue came out on March 15th.
Specializing in news and features targeted at men that are weird, somewhat kinky, and even pornographic, [...]

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