Tag Archive for 'print ads'

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Case Studies November 14th, 2012

Peugeot Magazine Ad Uses Tactile Marketing

Companies are starting to realize that they have to do something different, something involving the senses, to attract consumers’ attention in today’s crowded marketplace. That is exactly what Peugeot did with this magazine ad. Readers are told to punch the ad and then when they turn the page, a mini airbag inflates. Brilliant!

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Wake Up and Smell the Coffee
Featured May 19th, 2011

Wake Up and Smell the Coffee

According to a new study done in the UK, the best smell to get women out of bed is freshly brewed coffee, while men are willing to get up for the smell of fried eggs and bacon. Second on the list of eye-openers for women is a “zingy” shower gel.  Other wake-me-up scents include smell [...]

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Could KA Aroma Save Print Media?
Featured May 9th, 2011

Could KA Aroma Save Print Media?

We all know that since the advent and growth of the Internet, traditional print publications like newspapers and magazines have seen declining advertising dollars and escalating business failures. Printing, when compared to online media, is expensive, requires costly distribution and is slow to update. But it now has something that so far cannot be replicated [...]

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