Tag Archive for 'neuromarketing'

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Sensory Crossover: How the senses mingle and reinforce each other
Featured October 25th, 2012

Sensory Crossover: How the senses mingle and reinforce each other

New research has discovered a fascinating crossover between the senses. Researchers came upon the idea by accident, when they discovered while in the midst of an experiment on olfaction, that the olfactory tubercle in their rodent subjects’ brains also lit up when a noise was made. They enlarged their study to focus on the [...]

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Scent Marketing August 28th, 2012

Introduction to Neuromarketing

Neuromarketing is the study of how to create the right marketing message and deliver it in such a way that it resonates with your customer. The discipline is based on brain research, showing how consumers react to various marketing messages and ads as shown in the areas of the brain that “light up” on an [...]

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I’m Touched: the Importance of Tactile Marketing
sensory marketing July 9th, 2012

I’m Touched: the Importance of Tactile Marketing

According to an article in a Harvard Business Review report titled “Please Touch the Merchandise,” the sense of touch is an undervalued and little thought about part of the customer experience. While it is true that customers in a store at a minimum need to pick up products and bring them to the checkout area, [...]

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Using Neuromarketing to Push the “Buy Button” in Your Prospect’s Brain
Essays May 16th, 2012

Using Neuromarketing to Push the “Buy Button” in Your Prospect’s Brain

Certainly, anyone selling scent solutions is well versed in explaining how scent appeals to the emotional, non-logical part of a customer’s brain. But do you appeal to this same part of your prospect’s brain when doing your own sales presentations?
When you are presenting to C-level executives in particular, there are certain things that you should [...]

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