Tag Archive for 'multi-sensory'

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BMW Updates Its Sound Logo
Featured March 22nd, 2013

BMW Updates Its Sound Logo

In yet another sign that sensory marketing is catching on with big companies in a big way, BMW has announced that it is updating its iconic logo. No, not its visual logo – its sound logo. Its old sound logo was a double gong, but the new one is more melodic and dramatic.
Here’s the old [...]

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