Tag Archive for 'Marketing'

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Featured March 20th, 2013

JWT to Focus on Sensory Marketing

JWT, a 150-year-old  marketing communications firm with 200 offices in 90 countries, has turned its attention to sensory marketing. Although it may take some time for the idea to trickle down, you can expect some of its clients like Bayer, Bloomberg, Brand USA, Mondelez, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Macy’s, [...]

Make Perfume, Not War
Featured December 11th, 2012

Make Perfume, Not War

How to launch a perfume so the whole world pays attention
1. As the leader of a rogue state, make an announcement that you are going to launch a long range rocket.
2. This will upset not only your superpower neighbors, but major countries worldwide.
3. Instead of launching your rocket, announce that you are actually launching a [...]

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