Tag Archive for 'fragrance'

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Make Perfume, Not War
Featured December 11th, 2012

Make Perfume, Not War

How to launch a perfume so the whole world pays attention
1. As the leader of a rogue state, make an announcement that you are going to launch a long range rocket.
2. This will upset not only your superpower neighbors, but major countries worldwide.
3. Instead of launching your rocket, announce that you are actually launching a [...]

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KISS – Keep It Simple Scents
Scent Marketing December 7th, 2012

KISS – Keep It Simple Scents

New research by Dr. Eric Spangenberg and Swiss scientist Andreas Herrmann has found that simple scents are more effective in boosting sales. He tested a simple scent, a complex scent and no scent at all. The results? The simple scent (orange) outperformed the complex scent (orange, basil and green tea) and the unscented environment; the [...]

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Chandler Burr Curates Fragrance Museum Exhibit at MAD
Featured November 15th, 2012

Chandler Burr Curates Fragrance Museum Exhibit at MAD

Celebrated fragrance critic and aficionado Chandler Burr is about to open “The Art of Scent,” an olfactory exhibit at the Museum of Arts & Design (MAD). Originally slated to open November 12 but delayed by Hurricane Sandy, the groundbreaking exploration of perfume as art form will now open on November 20th and run through February [...]

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Is Scent Marketing Manipulative?
Essays April 24th, 2012

Is Scent Marketing Manipulative?

I speak to journalists all the time about scent marketing, and the same question keeps coming up: is scent marketing manipulative? This question usually arises after I have explained how scent is the only one of our five senses that goes directly to the emotional and memory centers of our brains. Yes, scent marketing is [...]

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Genetic Markers Influence Scent Preferences
Featured January 9th, 2012

Genetic Markers Influence Scent Preferences

MHC genes influence odor preferences

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Smell Receptors Clustered by Pleasantness
Featured September 27th, 2011

Smell Receptors Clustered by Pleasantness

Many research studies have pointed out the large range of scent preferences by culture. For example, Asian cultures find the smell of certain cheeses repulsive, while Europeans enjoy or at least put up with their distinct aromas. In Ethiopia, the cattle-raising Dassanetch people love the smell of cow urine and manure and use them on [...]

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Fragranced Laundry Detergents Shown to Be Safe
Featured September 12th, 2011

Fragranced Laundry Detergents Shown to Be Safe

There has been quite an uproar in the media following the release of a study claiming that fragranced laundry detergents emit dangerous toxins through dryer vents. The research paper was done by University of Washington professor Anne Steinemann and has been spread all over popular media and the Internet in the latest scaremongering sensation.
Fortunately for [...]

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Crowdsourced Fragrance Creation?
Featured August 25th, 2011

Crowdsourced Fragrance Creation?

Teen singing star Selena Gomez has decided to come out with a perfume. Really nothing new, just another celebrity fragrance right? In a break from the normal procedure, Ms. Gomez is not planning to tap into her own favorite fragrance notes or work to create a particular mood or idea through the perfume. She is [...]

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Color Me Fragrant
Featured June 24th, 2011

Color Me Fragrant

A new study commissioned by Arylessence has shown that color and scent work together to influence consumers’ buying decisions. According to the researchers, the color of products and their packaging set the expectations of how the product should smell. Women in the study said that they could describe the scent of specific colors, and the [...]

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One Spritz or Two? Tetley Launches Tea Scented Perfume
Featured May 31st, 2011

One Spritz or Two? Tetley Launches Tea Scented Perfume

Based on research pinpointing tea as one of Britain’s favorite smells, tea maker Tetley has introduced Le Brew, a limited edition tea scented perfume. In addition to the tea, the scent contains tones of oak moss and clary sage, and is intended to smell fresh and spring-like.
The bottle, retailing for fifteen pounds, features Tina, one [...]

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