Tag Archive for 'entertainment'

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HBO Continues Sensory Marketing for Game of Thrones
Case Studies December 19th, 2012

HBO Continues Sensory Marketing for Game of Thrones

In 2011, we wrote a post on how HBO did an innovative and elaborate scent marketing campaign for its mini-series “Game of Thrones.” Now, as the series prepares for its third season, HBO is continuing its sensory marketing by releasing a new beer based on the story line.
Brewery Ommegang is working with HBO to [...]

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Young Singles in L.A. Sniff Out a Mate
Essays May 22nd, 2012

Young Singles in L.A. Sniff Out a Mate

Several research studies have shown that people are attracted to members of the opposite sex based on their body smell. To be specific, we are attracted to those who have opposite genetic markers than ourselves, with the evolutionary reason that the offspring of genetically dissimilar parents is more likely to be healthy. From a relationship [...]

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HBO Spends a Bundle on Scent Kit to Promote ‘Game of Thrones’
Featured March 24th, 2011

HBO Spends a Bundle on Scent Kit to Promote ‘Game of Thrones’

In an over-the-top marketing kit, HBO has distributed a number of scent kits to promote its upcoming series “Game of Thrones” based on the fantasy book by George R.R. Martin. Each kit consists of a wooden box (see photos below) with authentic looking scrolls and vials of various scents from the scenes in the story. [...]

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