Tag Archive for 'consumer products'

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Featured March 26th, 2012

“If It Smells Good, Will You Buy It?” Today Show video

Check out this video from the Today Show about scent marketing, featuring SMI member Prolitec.

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McCain Foods to Launch Multi-Sensory Bus Shelter Ads in UK
Featured February 7th, 2012

McCain Foods to Launch Multi-Sensory Bus Shelter Ads in UK

McCain Foods is using multi-sensory, interactive bus shelter ads to entice consumers to buy their microwave baked potatoes. The bus shelters, which will appear across the UK, are using the senses of sight, smell and touch to communicate the deliciousness of their Ready Baked Jackets.
The McCain bus shelters will feature 2-foot high fiberglass potatoes. Once [...]

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Fragranced Laundry Detergents Shown to Be Safe
Featured September 12th, 2011

Fragranced Laundry Detergents Shown to Be Safe

There has been quite an uproar in the media following the release of a study claiming that fragranced laundry detergents emit dangerous toxins through dryer vents. The research paper was done by University of Washington professor Anne Steinemann and has been spread all over popular media and the Internet in the latest scaremongering sensation.
Fortunately for [...]

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Author Debuts Scented Children’s Books
Featured July 13th, 2011

Author Debuts Scented Children’s Books

Children’s author Margaret Hyde always was attracted to scented items, so when she came up with an idea about a dog smelling colors, it was a natural to add actual scents to the book. Hyde wrote a series of six books, beginning with Mo Smells Red. Her latest is Mo Smells Pink, [...]

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Color Me Fragrant
Featured June 24th, 2011

Color Me Fragrant

A new study commissioned by Arylessence has shown that color and scent work together to influence consumers’ buying decisions. According to the researchers, the color of products and their packaging set the expectations of how the product should smell. Women in the study said that they could describe the scent of specific colors, and the [...]

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Justin Bieber Launches Scented Dog Tags and Bracelets
News April 4th, 2011

Justin Bieber Launches Scented Dog Tags and Bracelets

Justin Bieber, teen singing star, has launched a new line of scented dog tag necklaces and bracelets. The jewelry features hisphotos and graphics and comes in pink or purple. The signature scent is bergamot, lychee and pomegranate, with cedar and musk and is described as “flirty, sophisticated and fun.”
They can be purchased at Walmart, CVS [...]

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P&G Uses Signature Scent in Its New Tide Drycleaning Biz
Featured March 31st, 2011

P&G Uses Signature Scent in Its New Tide Drycleaning Biz

Proctor & Gamble’s new line of Tide branded dry cleaning stores is using scent marketing in a big way. The stores are closely tied with the Tide laundry detergent brand, with orange walls, orange shirts on the staff, and the scent of Tide in the stores and infused into the clothes.
Customers are given the choice [...]

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ScentWorld Expo 2011 Is On
Featured March 22nd, 2011

ScentWorld Expo 2011 Is On

Yes, it’s true; ScentWorld Expo is back! While we had to cancel last year’s conference, we are back on track and this year’s ScentWorld event will be bigger and better than ever.
This year’s ScentWorld will be December 7-9th at the beautiful Gansevoort Hotel on Miami Beach. This year’s theme is “The Sweet Scent of Success” [...]

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Marketing March 7th, 2011

Fragrance in Consumer Packaged Goods

In this video from an IFRA conference in Europe, Allan McRitchie, Fragrancer for P&G talks about the role of scent in consumer perceptions of household products.

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