Tag Archive for 'consumer packaged goods'

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Scented Print Ads Proven to Work
Featured March 12th, 2012

Scented Print Ads Proven to Work

According to a new study by GfK MRI Starch Advertising Research, scented print ads were read almost 20% more than non-scented ads.
Read the full story in Forbes here: “Scented Ads: Not Just for Perfume Anymore”

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Fragranced Laundry Detergents Shown to Be Safe
Featured September 12th, 2011

Fragranced Laundry Detergents Shown to Be Safe

There has been quite an uproar in the media following the release of a study claiming that fragranced laundry detergents emit dangerous toxins through dryer vents. The research paper was done by University of Washington professor Anne Steinemann and has been spread all over popular media and the Internet in the latest scaremongering sensation.
Fortunately for [...]

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Color Me Fragrant
Featured June 24th, 2011

Color Me Fragrant

A new study commissioned by Arylessence has shown that color and scent work together to influence consumers’ buying decisions. According to the researchers, the color of products and their packaging set the expectations of how the product should smell. Women in the study said that they could describe the scent of specific colors, and the [...]

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Schick Launches First Scented Men’s Razor
Featured June 13th, 2011

Schick Launches First Scented Men’s Razor

Although scented razors have been around for several years in the women’s shaver market, there has never been one for men until now. The new Schick razor, the Xtreme3 Refresh, will have a scent reminiscent of just coming out of the shower, with the bracing notes of spearmint, citrus and rosemary. The scent will be [...]

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One Spritz or Two? Tetley Launches Tea Scented Perfume
Featured May 31st, 2011

One Spritz or Two? Tetley Launches Tea Scented Perfume

Based on research pinpointing tea as one of Britain’s favorite smells, tea maker Tetley has introduced Le Brew, a limited edition tea scented perfume. In addition to the tea, the scent contains tones of oak moss and clary sage, and is intended to smell fresh and spring-like.
The bottle, retailing for fifteen pounds, features Tina, one [...]

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P&G Uses Signature Scent in Its New Tide Drycleaning Biz
Featured March 31st, 2011

P&G Uses Signature Scent in Its New Tide Drycleaning Biz

Proctor & Gamble’s new line of Tide branded dry cleaning stores is using scent marketing in a big way. The stores are closely tied with the Tide laundry detergent brand, with orange walls, orange shirts on the staff, and the scent of Tide in the stores and infused into the clothes.
Customers are given the choice [...]

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ScentWorld Expo 2011 Is On
Featured March 22nd, 2011

ScentWorld Expo 2011 Is On

Yes, it’s true; ScentWorld Expo is back! While we had to cancel last year’s conference, we are back on track and this year’s ScentWorld event will be bigger and better than ever.
This year’s ScentWorld will be December 7-9th at the beautiful Gansevoort Hotel on Miami Beach. This year’s theme is “The Sweet Scent of Success” [...]

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P&G to Open Up Homes to Scent
Featured March 10th, 2011

P&G to Open Up Homes to Scent

Proctor & Gamble leads the charge into scent delivery for homes.

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