Marian stayed home to raise Michelle and her brother, Craig, skillfully managing...
Tag Archive for 'consumer packaged goods'
Featured September 12th, 2011
There has been quite an uproar in the media following the release of a study claiming that fragranced laundry detergents emit dangerous toxins through dryer vents. The research paper was done by University of Washington professor Anne Steinemann and has been spread all over popular media and the Internet in the latest scaremongering sensation.
Fortunately for [...]
Featured June 24th, 2011
A new study commissioned by Arylessence has shown that color and scent work together to influence consumers’ buying decisions. According to the researchers, the color of products and their packaging set the expectations of how the product should smell. Women in the study said that they could describe the scent of specific colors, and the [...]More
Featured June 13th, 2011
Although scented razors have been around for several years in the women’s shaver market, there has never been one for men until now. The new Schick razor, the Xtreme3 Refresh, will have a scent reminiscent of just coming out of the shower, with the bracing notes of spearmint, citrus and rosemary. The scent will be [...]More
Featured May 31st, 2011
Based on research pinpointing tea as one of Britain’s favorite smells, tea maker Tetley has introduced Le Brew, a limited edition tea scented perfume. In addition to the tea, the scent contains tones of oak moss and clary sage, and is intended to smell fresh and spring-like.
The bottle, retailing for fifteen pounds, features Tina, one [...]
Featured March 31st, 2011
Proctor & Gamble’s new line of Tide branded dry cleaning stores is using scent marketing in a big way. The stores are closely tied with the Tide laundry detergent brand, with orange walls, orange shirts on the staff, and the scent of Tide in the stores and infused into the clothes.
Customers are given the choice [...]
Featured March 22nd, 2011
Yes, it’s true; ScentWorld Expo is back! While we had to cancel last year’s conference, we are back on track and this year’s ScentWorld event will be bigger and better than ever.
This year’s ScentWorld will be December 7-9th at the beautiful Gansevoort Hotel on Miami Beach. This year’s theme is “The Sweet Scent of Success” [...]