Tag Archive for 'ambient scenting'

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Residential Scenting
Scent Marketing October 7th, 2013

Residential Scenting

Most of our attention has been on commercial scenting, especially for hospitality and retail, but there is a whole world of opportunity in real estate and residential ambient scenting.
See this article about scenting rental apartments in the Cleveland Plain Dealer.

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London Olympics 2012 Releases “Scent of Victory”
Case Studies July 30th, 2012

London Olympics 2012 Releases “Scent of Victory”

At the opening of the London 2012 Summer Olympic Games, organizers released their concept of the scent of victory. It is a potent mix of mint, rosemary, English lavender and wheat. As we know, peppermint has been shown to improve athletic performance and rosemary and mint are bracing fragrances that increase alertness and cognitive performance. [...]

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Is Scent Marketing Manipulative?
Essays April 24th, 2012

Is Scent Marketing Manipulative?

I speak to journalists all the time about scent marketing, and the same question keeps coming up: is scent marketing manipulative? This question usually arises after I have explained how scent is the only one of our five senses that goes directly to the emotional and memory centers of our brains. Yes, scent marketing is [...]

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Multi-sensory Dunkin’ Donut Campaign Spikes Sales
Case Studies April 9th, 2012

Multi-sensory Dunkin’ Donut Campaign Spikes Sales

A breakthrough marketing campaign for Dunkin’ Donuts in South Korea was wildly successful. The company’s goal was to increase awareness of the Dunkin’ Donuts coffee brand and to drive traffic to the stores.
To accomplish this, they used an innovative blend of radio ads and scent. They installed scent diffusers on commuter buses in Seoul. [...]

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Featured March 26th, 2012

“If It Smells Good, Will You Buy It?” Today Show video

Check out this video from the Today Show about scent marketing, featuring SMI member Prolitec.

Visit msnbc.com for breaking news, world news, and news about the economy

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Rosemary Fragrance Boosts Brainpower
Featured March 1st, 2012

Rosemary Fragrance Boosts Brainpower

Most people, at least those who like to cook, are familiar with the pungent smell of the rosemary herb. What you may be unfamiliar with is its many other uses. According to aromatherapists, rosemary can be used to treat a variety of ailments, including headaches, fatigue, muscle aches, dandruff and obesity. Now, science has proven [...]

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McCain Foods to Launch Multi-Sensory Bus Shelter Ads in UK
Featured February 7th, 2012

McCain Foods to Launch Multi-Sensory Bus Shelter Ads in UK

McCain Foods is using multi-sensory, interactive bus shelter ads to entice consumers to buy their microwave baked potatoes. The bus shelters, which will appear across the UK, are using the senses of sight, smell and touch to communicate the deliciousness of their Ready Baked Jackets.
The McCain bus shelters will feature 2-foot high fiberglass potatoes. Once [...]

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The Scent of Doing Good
Case Studies August 22nd, 2011

The Scent of Doing Good

The latest retail chain to use scent marketing is not an upscale department store; it’s Goodwill Stores. The non-profit has hired Prolitec to scent over 40 stores in Wisconsin and Illinois, after they successfully tested the concept in four stores.
The stores will use a signature scent consisting of sweet orange and honeysuckle, designed to create [...]

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Color Me Fragrant
Featured June 24th, 2011

Color Me Fragrant

A new study commissioned by Arylessence has shown that color and scent work together to influence consumers’ buying decisions. According to the researchers, the color of products and their packaging set the expectations of how the product should smell. Women in the study said that they could describe the scent of specific colors, and the [...]

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Schick Launches First Scented Men’s Razor
Featured June 13th, 2011

Schick Launches First Scented Men’s Razor

Although scented razors have been around for several years in the women’s shaver market, there has never been one for men until now. The new Schick razor, the Xtreme3 Refresh, will have a scent reminiscent of just coming out of the shower, with the bracing notes of spearmint, citrus and rosemary. The scent will be [...]

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