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Case Studies July 27th, 2012
When apparel maker QSD, maker of maternity and post-maternity undergarments, wanted to set itself apart from the competition, it looked for a unique packaging solution, and found it with Transparent Packaging. Canadian based Transparent Packaging designed a hexagonal package shape but it wasn’t quite enough. When QSD found out the they could add an encapsulated [...]More
Featured July 11th, 2012
Digital Flex Media, a leader in CD and DVD replication disks and technology, has announced that it has launched a line of Rub ‘n Smell discs
to “help businesses, marketers and advertisers cost-effectively connect with and influence” their target markets with scent marketing.
The scent is incorporated into the ink and varnish used to coat the [...]
Essays May 22nd, 2012
Several research studies have shown that people are attracted to members of the opposite sex based on their body smell. To be specific, we are attracted to those who have opposite genetic markers than ourselves, with the evolutionary reason that the offspring of genetically dissimilar parents is more likely to be healthy. From a relationship [...]More
Case Studies April 9th, 2012
A breakthrough marketing campaign for Dunkin’ Donuts in South Korea was wildly successful. The company’s goal was to increase awareness of the Dunkin’ Donuts coffee brand and to drive traffic to the stores.
To accomplish this, they used an innovative blend of radio ads and scent. They installed scent diffusers on commuter buses in Seoul. [...]
Featured April 5th, 2012
A recent study in the UK has found that the smell of baked potatoes triggers positive memories and feelings. Subjects presented with a piping hot baked potato reported an uplifted mood and a rush of childhood memories. The head researcher, Dr Avinash Kant, pointed out that the smell triggered the emotions experienced when the subjects [...]More
Featured March 26th, 2012
Check out this video from the Today Show about scent marketing, featuring SMI member Prolitec.
Visit msnbc.com for breaking news, world news, and news about the economyMore
Featured March 1st, 2012
Most people, at least those who like to cook, are familiar with the pungent smell of the rosemary herb. What you may be unfamiliar with is its many other uses. According to aromatherapists, rosemary can be used to treat a variety of ailments, including headaches, fatigue, muscle aches, dandruff and obesity. Now, science has proven [...]More
Featured February 7th, 2012
McCain Foods is using multi-sensory, interactive bus shelter ads to entice consumers to buy their microwave baked potatoes. The bus shelters, which will appear across the UK, are using the senses of sight, smell and touch to communicate the deliciousness of their Ready Baked Jackets.
The McCain bus shelters will feature 2-foot high fiberglass potatoes. Once [...]
News January 30th, 2012
Naked & Famous, a high-end Canadian blue jean company The jeans are called , now has scented jeans. The jeans, called “Weird Guy Scratch n’ Sniff Raspberry Scented”, are coated with raspberry scent, which is then baked into the fabric. The company says that the scent lasts for five washings.
Naked & Famous specializes in “raw” [...]