Archive for 'News'

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Unique Scented Packaging Drives Apparel Brand Recognition
Case Studies July 27th, 2012

Unique Scented Packaging Drives Apparel Brand Recognition

When apparel maker QSD, maker of maternity and post-maternity undergarments, wanted to set itself apart from the competition, it looked for a unique packaging solution, and found it with Transparent Packaging. Canadian based Transparent Packaging designed a hexagonal package shape but it wasn’t quite enough. When QSD found out the they could add an encapsulated [...]

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Major Disk Manufacturer Adds Scent to CDs and DVDs
Featured July 11th, 2012

Major Disk Manufacturer Adds Scent to CDs and DVDs

Digital Flex Media, a leader in CD and DVD replication disks and technology, has announced that it has launched a line of Rub ‘n Smell discs
to “help businesses, marketers and advertisers cost-effectively connect with and influence” their target markets with scent marketing.
The scent is incorporated into the ink and varnish used to coat the [...]

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Young Singles in L.A. Sniff Out a Mate
Essays May 22nd, 2012

Young Singles in L.A. Sniff Out a Mate

Several research studies have shown that people are attracted to members of the opposite sex based on their body smell. To be specific, we are attracted to those who have opposite genetic markers than ourselves, with the evolutionary reason that the offspring of genetically dissimilar parents is more likely to be healthy. From a relationship [...]

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Scent Science Resource
Featured May 8th, 2012

Scent Science Resource

Not long ago, scent was the most neglected of our five senses, at least in the western hemisphere. But that has started to shift. Check out this multi-article resource on olfaction on the website of Psychology Today!

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Multi-sensory Dunkin’ Donut Campaign Spikes Sales
Case Studies April 9th, 2012

Multi-sensory Dunkin’ Donut Campaign Spikes Sales

A breakthrough marketing campaign for Dunkin’ Donuts in South Korea was wildly successful. The company’s goal was to increase awareness of the Dunkin’ Donuts coffee brand and to drive traffic to the stores.
To accomplish this, they used an innovative blend of radio ads and scent. They installed scent diffusers on commuter buses in Seoul. [...]

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Smell of Comfort Food Stimulates Good Feelings
Featured April 5th, 2012

Smell of Comfort Food Stimulates Good Feelings

A recent study in the UK has found that the smell of baked potatoes triggers positive memories and feelings. Subjects presented with a piping hot baked potato reported an uplifted mood and a rush of childhood memories. The head researcher, Dr Avinash Kant, pointed out that the smell triggered the emotions experienced when the subjects [...]

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Featured March 26th, 2012

“If It Smells Good, Will You Buy It?” Today Show video

Check out this video from the Today Show about scent marketing, featuring SMI member Prolitec.

Visit msnbc.com for breaking news, world news, and news about the economy

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Rosemary Fragrance Boosts Brainpower
Featured March 1st, 2012

Rosemary Fragrance Boosts Brainpower

Most people, at least those who like to cook, are familiar with the pungent smell of the rosemary herb. What you may be unfamiliar with is its many other uses. According to aromatherapists, rosemary can be used to treat a variety of ailments, including headaches, fatigue, muscle aches, dandruff and obesity. Now, science has proven [...]

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McCain Foods to Launch Multi-Sensory Bus Shelter Ads in UK
Featured February 7th, 2012

McCain Foods to Launch Multi-Sensory Bus Shelter Ads in UK

McCain Foods is using multi-sensory, interactive bus shelter ads to entice consumers to buy their microwave baked potatoes. The bus shelters, which will appear across the UK, are using the senses of sight, smell and touch to communicate the deliciousness of their Ready Baked Jackets.
The McCain bus shelters will feature 2-foot high fiberglass potatoes. Once [...]

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Premium Jeans Now Come in Scratch ‘N Sniff
News January 30th, 2012

Premium Jeans Now Come in Scratch ‘N Sniff

Naked & Famous, a high-end Canadian blue jean company The jeans are called , now has scented jeans. The jeans, called “Weird Guy Scratch n’ Sniff Raspberry Scented”, are coated with raspberry scent, which is then baked into the fabric. The company says that the scent lasts for five washings.
Naked & Famous specializes in “raw” [...]

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