Archive for 'News'

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Featured September 12th, 2013

Best Selling Real Estate Development Uses Room Scents

Innovative home builder uses scent marketing to sell new homes.

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Smells Like Team Spirit: Universities Commission Signature Scents
Featured June 28th, 2013

Smells Like Team Spirit: Universities Commission Signature Scents

Colleges and universities are capturing the unique elements of their brands and creating signature scents. So far, the scents have been sold as personal fragrance rather than environmental scents, but it is the next logical step to use the signature scents at recruiting events, open houses, freshman orientation and other events on campus and off.
Here [...]

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BMW Updates Its Sound Logo
Featured March 22nd, 2013

BMW Updates Its Sound Logo

In yet another sign that sensory marketing is catching on with big companies in a big way, BMW has announced that it is updating its iconic logo. No, not its visual logo – its sound logo. Its old sound logo was a double gong, but the new one is more melodic and dramatic.
Here’s the old [...]

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Featured March 20th, 2013

JWT to Focus on Sensory Marketing

JWT, a 150-year-old  marketing communications firm with 200 offices in 90 countries, has turned its attention to sensory marketing. Although it may take some time for the idea to trickle down, you can expect some of its clients like Bayer, Bloomberg, Brand USA, Mondelez, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Macy’s, [...]

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HBO Continues Sensory Marketing for Game of Thrones
Case Studies December 19th, 2012

HBO Continues Sensory Marketing for Game of Thrones

In 2011, we wrote a post on how HBO did an innovative and elaborate scent marketing campaign for its mini-series “Game of Thrones.” Now, as the series prepares for its third season, HBO is continuing its sensory marketing by releasing a new beer based on the story line.
Brewery Ommegang is working with HBO to [...]

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Make Perfume, Not War
Featured December 11th, 2012

Make Perfume, Not War

How to launch a perfume so the whole world pays attention
1. As the leader of a rogue state, make an announcement that you are going to launch a long range rocket.
2. This will upset not only your superpower neighbors, but major countries worldwide.
3. Instead of launching your rocket, announce that you are actually launching a [...]

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Chandler Burr Curates Fragrance Museum Exhibit at MAD
Featured November 15th, 2012

Chandler Burr Curates Fragrance Museum Exhibit at MAD

Celebrated fragrance critic and aficionado Chandler Burr is about to open “The Art of Scent,” an olfactory exhibit at the Museum of Arts & Design (MAD). Originally slated to open November 12 but delayed by Hurricane Sandy, the groundbreaking exploration of perfume as art form will now open on November 20th and run through February [...]

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European Union Recommends Banning Key Fragrance Ingredients
Featured November 7th, 2012

European Union Recommends Banning Key Fragrance Ingredients

Although Europe, and France in particular, are hailed as the font of olfactory art, the European Union is suggesting that perfumers make do without some of their most prized ingredients. In a bout of concern over allergies, which the EU estimates affect 1 – 3% of Europeans in actuality and potentially, the Scientific Committee on [...]

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Research Shows Scent of Baked Goods Boosts Kindness
Featured November 2nd, 2012

Research Shows Scent of Baked Goods Boosts Kindness

A recent study by scientists at the University of Southern Brittany has found that when people smell baked goods, they are more kind towards others.
They had four volunteers stand outside a bakery and four stand outside of a clothing store. The volunteers waited for shoppers to pass by and then seemingly accidentally dropped small [...]

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London Olympics 2012 Releases “Scent of Victory”
Case Studies July 30th, 2012

London Olympics 2012 Releases “Scent of Victory”

At the opening of the London 2012 Summer Olympic Games, organizers released their concept of the scent of victory. It is a potent mix of mint, rosemary, English lavender and wheat. As we know, peppermint has been shown to improve athletic performance and rosemary and mint are bracing fragrances that increase alertness and cognitive performance. [...]

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