Marian stayed home to raise Michelle and her brother, Craig, skillfully managing...
Archive for 'Marketing'
Case Studies April 9th, 2012
A breakthrough marketing campaign for Dunkin’ Donuts in South Korea was wildly successful. The company’s goal was to increase awareness of the Dunkin’ Donuts coffee brand and to drive traffic to the stores.
To accomplish this, they used an innovative blend of radio ads and scent. They installed scent diffusers on commuter buses in Seoul. [...]
Featured March 1st, 2012
Most people, at least those who like to cook, are familiar with the pungent smell of the rosemary herb. What you may be unfamiliar with is its many other uses. According to aromatherapists, rosemary can be used to treat a variety of ailments, including headaches, fatigue, muscle aches, dandruff and obesity. Now, science has proven [...]More
Featured February 23rd, 2012
When you meet someone for the first time, there are two main criteria against which you evaluate the person: warmth and competence. Warmth encompasses how friendly, helpful, trustworthy and kind they are, which helps you decide if the other person is friend or foe. Competence includes how smart, organized, powerful, successful, attractive and rich the [...]More
Featured February 7th, 2012
McCain Foods is using multi-sensory, interactive bus shelter ads to entice consumers to buy their microwave baked potatoes. The bus shelters, which will appear across the UK, are using the senses of sight, smell and touch to communicate the deliciousness of their Ready Baked Jackets.
The McCain bus shelters will feature 2-foot high fiberglass potatoes. Once [...]
Case Studies August 22nd, 2011
The latest retail chain to use scent marketing is not an upscale department store; it’s Goodwill Stores. The non-profit has hired Prolitec to scent over 40 stores in Wisconsin and Illinois, after they successfully tested the concept in four stores.
The stores will use a signature scent consisting of sweet orange and honeysuckle, designed to create [...]
Featured June 24th, 2011
A new study commissioned by Arylessence has shown that color and scent work together to influence consumers’ buying decisions. According to the researchers, the color of products and their packaging set the expectations of how the product should smell. Women in the study said that they could describe the scent of specific colors, and the [...]More
Featured June 13th, 2011
Although scented razors have been around for several years in the women’s shaver market, there has never been one for men until now. The new Schick razor, the Xtreme3 Refresh, will have a scent reminiscent of just coming out of the shower, with the bracing notes of spearmint, citrus and rosemary. The scent will be [...]More
Featured May 31st, 2011
Based on research pinpointing tea as one of Britain’s favorite smells, tea maker Tetley has introduced Le Brew, a limited edition tea scented perfume. In addition to the tea, the scent contains tones of oak moss and clary sage, and is intended to smell fresh and spring-like.
The bottle, retailing for fifteen pounds, features Tina, one [...]
Featured May 9th, 2011
We all know that since the advent and growth of the Internet, traditional print publications like newspapers and magazines have seen declining advertising dollars and escalating business failures. Printing, when compared to online media, is expensive, requires costly distribution and is slow to update. But it now has something that so far cannot be replicated [...]More