Archive for 'Featured'

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Research Shows Scent of Baked Goods Boosts Kindness
Featured November 2nd, 2012

Research Shows Scent of Baked Goods Boosts Kindness

A recent study by scientists at the University of Southern Brittany has found that when people smell baked goods, they are more kind towards others.
They had four volunteers stand outside a bakery and four stand outside of a clothing store. The volunteers waited for shoppers to pass by and then seemingly accidentally dropped small [...]

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Sensory Crossover: How the senses mingle and reinforce each other
Featured October 25th, 2012

Sensory Crossover: How the senses mingle and reinforce each other

New research has discovered a fascinating crossover between the senses. Researchers came upon the idea by accident, when they discovered while in the midst of an experiment on olfaction, that the olfactory tubercle in their rodent subjects’ brains also lit up when a noise was made. They enlarged their study to focus on the [...]

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London Olympics 2012 Releases “Scent of Victory”
Case Studies July 30th, 2012

London Olympics 2012 Releases “Scent of Victory”

At the opening of the London 2012 Summer Olympic Games, organizers released their concept of the scent of victory. It is a potent mix of mint, rosemary, English lavender and wheat. As we know, peppermint has been shown to improve athletic performance and rosemary and mint are bracing fragrances that increase alertness and cognitive performance. [...]

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Unique Scented Packaging Drives Apparel Brand Recognition
Case Studies July 27th, 2012

Unique Scented Packaging Drives Apparel Brand Recognition

When apparel maker QSD, maker of maternity and post-maternity undergarments, wanted to set itself apart from the competition, it looked for a unique packaging solution, and found it with Transparent Packaging. Canadian based Transparent Packaging designed a hexagonal package shape but it wasn’t quite enough. When QSD found out the they could add an encapsulated [...]

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Major Disk Manufacturer Adds Scent to CDs and DVDs
Featured July 11th, 2012

Major Disk Manufacturer Adds Scent to CDs and DVDs

Digital Flex Media, a leader in CD and DVD replication disks and technology, has announced that it has launched a line of Rub ‘n Smell discs
to “help businesses, marketers and advertisers cost-effectively connect with and influence” their target markets with scent marketing.
The scent is incorporated into the ink and varnish used to coat the [...]

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Creating the Perfect Store Environment with Lighting
Essays July 2nd, 2012

Creating the Perfect Store Environment with Lighting

When working with a retail client, most of you will focus on scent marketing, but what about the other elements of a successful store environment? It can be helpful to the client to be at least a little knowledgeable about other sensory inputs which can support the store’s branding, create a pleasant environment and encourage [...]

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Using Scent in Luxury Hotels
Featured May 31st, 2012

Using Scent in Luxury Hotels

Forbes Travel wrote a great article on scent marketing in upscale hotels. Click here to read it.

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Young Singles in L.A. Sniff Out a Mate
Essays May 22nd, 2012

Young Singles in L.A. Sniff Out a Mate

Several research studies have shown that people are attracted to members of the opposite sex based on their body smell. To be specific, we are attracted to those who have opposite genetic markers than ourselves, with the evolutionary reason that the offspring of genetically dissimilar parents is more likely to be healthy. From a relationship [...]

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Using Neuromarketing to Push the “Buy Button” in Your Prospect’s Brain
Essays May 16th, 2012

Using Neuromarketing to Push the “Buy Button” in Your Prospect’s Brain

Certainly, anyone selling scent solutions is well versed in explaining how scent appeals to the emotional, non-logical part of a customer’s brain. But do you appeal to this same part of your prospect’s brain when doing your own sales presentations?
When you are presenting to C-level executives in particular, there are certain things that you should [...]

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Scent Science Resource
Featured May 8th, 2012

Scent Science Resource

Not long ago, scent was the most neglected of our five senses, at least in the western hemisphere. But that has started to shift. Check out this multi-article resource on olfaction on the website of Psychology Today!

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