Archive for 'Featured'

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Essays May 16th, 2012

Using Neuromarketing to Push the “Buy Button” in Your Prospect’s Brain

Certainly, anyone selling scent solutions is well versed in explaining how scent appeals to the emotional, non-logical part of a customer’s brain. But do you appeal to this same part of your prospect’s brain when doing your own sales presentations?
When you are presenting to C-level executives in particular, there are certain things that you should [...]

Featured May 8th, 2012

Scent Science Resource

Not long ago, scent was the most neglected of our five senses, at least in the western hemisphere. But that has started to shift. Check out this multi-article resource on olfaction on the website of Psychology Today!

Essays April 24th, 2012

Is Scent Marketing Manipulative?

I speak to journalists all the time about scent marketing, and the same question keeps coming up: is scent marketing manipulative? This question usually arises after I have explained how scent is the only one of our five senses that goes directly to the emotional and memory centers of our brains. Yes, scent marketing is [...]

Case Studies April 9th, 2012

Multi-sensory Dunkin’ Donut Campaign Spikes Sales

A breakthrough marketing campaign for Dunkin’ Donuts in South Korea was wildly successful. The company’s goal was to increase awareness of the Dunkin’ Donuts coffee brand and to drive traffic to the stores.
To accomplish this, they used an innovative blend of radio ads and scent. They installed scent diffusers on commuter buses in Seoul. [...]

Featured April 5th, 2012

Smell of Comfort Food Stimulates Good Feelings

A recent study in the UK has found that the smell of baked potatoes triggers positive memories and feelings. Subjects presented with a piping hot baked potato reported an uplifted mood and a rush of childhood memories. The head researcher, Dr Avinash Kant, pointed out that the smell triggered the emotions experienced when the subjects [...]

“If It Smells Good, Will You Buy It?” Today Show video

Check out this video from the Today Show about scent marketing, featuring SMI member Prolitec.

Visit msnbc.com for breaking news, world news, and news about the economy

Featured March 12th, 2012

Scented Print Ads Proven to Work

According to a new study by GfK MRI Starch Advertising Research, scented print ads were read almost 20% more than non-scented ads.
Read the full story in Forbes here: “Scented Ads: Not Just for Perfume Anymore”

Featured March 1st, 2012

Rosemary Fragrance Boosts Brainpower

Most people, at least those who like to cook, are familiar with the pungent smell of the rosemary herb. What you may be unfamiliar with is its many other uses. According to aromatherapists, rosemary can be used to treat a variety of ailments, including headaches, fatigue, muscle aches, dandruff and obesity. Now, science has proven [...]

Featured February 23rd, 2012

Getting Customers to Fall in Love With Your Brand

When you meet someone for the first time, there are two main criteria against which you evaluate the person: warmth and competence. Warmth encompasses how friendly, helpful, trustworthy and kind they are, which helps you decide if the other person is friend or foe. Competence includes how smart, organized, powerful, successful, attractive and rich the [...]

Featured February 7th, 2012

McCain Foods to Launch Multi-Sensory Bus Shelter Ads in UK

McCain Foods is using multi-sensory, interactive bus shelter ads to entice consumers to buy their microwave baked potatoes. The bus shelters, which will appear across the UK, are using the senses of sight, smell and touch to communicate the deliciousness of their Ready Baked Jackets.
The McCain bus shelters will feature 2-foot high fiberglass potatoes. Once [...]