Archive for 'Events'

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London Olympics 2012 Releases “Scent of Victory”
Case Studies July 30th, 2012

London Olympics 2012 Releases “Scent of Victory”

At the opening of the London 2012 Summer Olympic Games, organizers released their concept of the scent of victory. It is a potent mix of mint, rosemary, English lavender and wheat. As we know, peppermint has been shown to improve athletic performance and rosemary and mint are bracing fragrances that increase alertness and cognitive performance. [...]

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The Art of Scent Gets Museum Recognition
Events April 28th, 2011

The Art of Scent Gets Museum Recognition

While the other senses have long been celebrated in the art and culinary world, scent has tended to be neglected until now. New York’s Musuem of Arts and Design has announced an exhibition called “The Art of Scent: 1889-2011” in November of this year. The exhibit will feature a dozen perfumes that will be diffused [...]

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Our senses are finally getting their well deserved attention
Events June 16th, 2010

Our senses are finally getting their well deserved attention

As I am heading out to Lisbon for a multisensory conference that the Scent Marketing Institute is organizing with MySensis, a Portuguese Sensory Marketing Agency, I am glad to report that awareness of the obvious benefits of a multi-channel customer approach is finally catching on.
Credit is due to Martin Lindstrom and his two books “BRANDsense” [...]

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