Essays
Using Neuromarketing to Push the “Buy Button” in Your Prospect’s Brain
Certainly, anyone selling scent solutions is well versed in explaining how scent...
Archive for 'Events'
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Events April 28th, 2011
The Art of Scent Gets Museum Recognition
While the other senses have long been celebrated in the art and culinary world, scent has tended to be neglected until now. New York’s Musuem of Arts and Design has announced an exhibition called “The Art of Scent: 1889-2011” in November of this year. The exhibit will feature a dozen perfumes that will be diffused [...]
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Events June 16th, 2010
Our senses are finally getting their well deserved attention
As I am heading out to Lisbon for a multisensory conference that the Scent Marketing Institute is organizing with MySensis, a Portuguese Sensory Marketing Agency, I am glad to report that awareness of the obvious benefits of a multi-channel customer approach is finally catching on.
Credit is due to Martin Lindstrom and his two books “BRANDsense” [...]
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Scent Science Resource
Not long ago, scent was the most neglected of our five senses, at least in the western...
Essays
Is Scent Marketing Manipulative?
I speak to journalists all the time about scent marketing, and the same question...
Case Studies
Multi-sensory Dunkin’ Donut Campaign Spikes Sales
A breakthrough marketing campaign for Dunkin' Donuts in South Korea was wildly successful...
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Smell of Comfort Food Stimulates Good Feelings
A recent study in the UK has found that the smell of baked potatoes triggers positive...
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