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Case Studies July 30th, 2012
At the opening of the London 2012 Summer Olympic Games, organizers released their concept of the scent of victory. It is a potent mix of mint, rosemary, English lavender and wheat. As we know, peppermint has been shown to improve athletic performance and rosemary and mint are bracing fragrances that increase alertness and cognitive performance. [...]More
Essays July 2nd, 2012
When working with a retail client, most of you will focus on scent marketing, but what about the other elements of a successful store environment? It can be helpful to the client to be at least a little knowledgeable about other sensory inputs which can support the store’s branding, create a pleasant environment and encourage [...]More
Essays May 22nd, 2012
Several research studies have shown that people are attracted to members of the opposite sex based on their body smell. To be specific, we are attracted to those who have opposite genetic markers than ourselves, with the evolutionary reason that the offspring of genetically dissimilar parents is more likely to be healthy. From a relationship [...]More
Essays May 16th, 2012
Certainly, anyone selling scent solutions is well versed in explaining how scent appeals to the emotional, non-logical part of a customer’s brain. But do you appeal to this same part of your prospect’s brain when doing your own sales presentations?
When you are presenting to C-level executives in particular, there are certain things that you should [...]
Essays April 24th, 2012
I speak to journalists all the time about scent marketing, and the same question keeps coming up: is scent marketing manipulative? This question usually arises after I have explained how scent is the only one of our five senses that goes directly to the emotional and memory centers of our brains. Yes, scent marketing is [...]More
Essays July 27th, 2011
Although the Scent Marketing Institute is the oldest and most respected scent marketing organization, there is a new association for the scent marketing industry: the Independent Aroma Group. Several SMI supporters have asked me about the Independent Aroma Group (IAG) and how it differs or overlaps with the Scent Marketing Institute, and I am happy [...]More
Essays March 10th, 2011
Interesting article from Readers Digest. Special thanks to @glasspetalsmoke for the link!