Archive for 'Case Studies'

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Case Studies April 9th, 2012

Multi-sensory Dunkin’ Donut Campaign Spikes Sales

A breakthrough marketing campaign for Dunkin’ Donuts in South Korea was wildly successful. The company’s goal was to increase awareness of the Dunkin’ Donuts coffee brand and to drive traffic to the stores.
To accomplish this, they used an innovative blend of radio ads and scent. They installed scent diffusers on commuter buses in Seoul. [...]

Case Studies August 22nd, 2011

The Scent of Doing Good

The latest retail chain to use scent marketing is not an upscale department store; it’s Goodwill Stores. The non-profit has hired Prolitec to scent over 40 stores in Wisconsin and Illinois, after they successfully tested the concept in four stores.
The stores will use a signature scent consisting of sweet orange and honeysuckle, designed to create [...]

Case Studies March 21st, 2011

Case Study – ScentAir UK Scents Sanctum Soho Hotel

Once a month, the Scent Marketing Digest will feature a case study on a successful scent implementation. This may be in any environment (hotel, retail, medical, etc.) and using any technology or vehicle (print, plastic, diffuser, solid, etc.). If you would like your case study to be considered, please email it to jennifer@scentmarketing.org.
Our first case [...]