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McCain Foods to Launch Multi-Sensory Bus Shelter Ads in UK
McCain Foods is using multi-sensory, interactive bus shelter ads to entice consumers...
Archive for 'Case Studies'
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Case Studies August 22nd, 2011
The Scent of Doing Good
The latest retail chain to use scent marketing is not an upscale department store; it’s Goodwill Stores. The non-profit has hired Prolitec to scent over 40 stores in Wisconsin and Illinois, after they successfully tested the concept in four stores.
The stores will use a signature scent consisting of sweet orange and honeysuckle, designed to create [...]
Case Studies March 21st, 2011
Case Study – ScentAir UK Scents Sanctum Soho Hotel
Once a month, the Scent Marketing Digest will feature a case study on a successful scent implementation. This may be in any environment (hotel, retail, medical, etc.) and using any technology or vehicle (print, plastic, diffuser, solid, etc.). If you would like your case study to be considered, please email it to jennifer@scentmarketing.org.
Our first case [...]
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Naked & Famous, a high-end Canadian blue jean company The jeans are called ,...
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Genetic Markers Influence Scent Preferences
You may be familiar with the research study showing that people are more attracted...
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Smell Receptors Clustered by Pleasantness
Many research studies have pointed out the large range of scent preferences by culture...
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There has been quite an uproar in the media following the release of a study claiming...
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