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Archive for 'Case Studies'
Case Studies December 19th, 2012
In 2011, we wrote a post on how HBO did an innovative and elaborate scent marketing campaign for its mini-series “Game of Thrones.” Now, as the series prepares for its third season, HBO is continuing its sensory marketing by releasing a new beer based on the story line.
Brewery Ommegang is working with HBO to [...]
Case Studies November 14th, 2012
Companies are starting to realize that they have to do something different, something involving the senses, to attract consumers’ attention in today’s crowded marketplace. That is exactly what Peugeot did with this magazine ad. Readers are told to punch the ad and then when they turn the page, a mini airbag inflates. Brilliant!More
Case Studies July 30th, 2012
At the opening of the London 2012 Summer Olympic Games, organizers released their concept of the scent of victory. It is a potent mix of mint, rosemary, English lavender and wheat. As we know, peppermint has been shown to improve athletic performance and rosemary and mint are bracing fragrances that increase alertness and cognitive performance. [...]More
Case Studies July 27th, 2012
When apparel maker QSD, maker of maternity and post-maternity undergarments, wanted to set itself apart from the competition, it looked for a unique packaging solution, and found it with Transparent Packaging. Canadian based Transparent Packaging designed a hexagonal package shape but it wasn’t quite enough. When QSD found out the they could add an encapsulated [...]More
Case Studies April 9th, 2012
A breakthrough marketing campaign for Dunkin’ Donuts in South Korea was wildly successful. The company’s goal was to increase awareness of the Dunkin’ Donuts coffee brand and to drive traffic to the stores.
To accomplish this, they used an innovative blend of radio ads and scent. They installed scent diffusers on commuter buses in Seoul. [...]
Case Studies August 22nd, 2011
The latest retail chain to use scent marketing is not an upscale department store; it’s Goodwill Stores. The non-profit has hired Prolitec to scent over 40 stores in Wisconsin and Illinois, after they successfully tested the concept in four stores.
The stores will use a signature scent consisting of sweet orange and honeysuckle, designed to create [...]
Case Studies March 21st, 2011
Once a month, the Scent Marketing Digest will feature a case study on a successful scent implementation. This may be in any environment (hotel, retail, medical, etc.) and using any technology or vehicle (print, plastic, diffuser, solid, etc.). If you would like your case study to be considered, please email it to firstname.lastname@example.org.
Our first case [...]