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BMW Updates Its Sound Logo
In yet another sign that sensory marketing is catching on with big companies in...
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JWT to Focus on Sensory Marketing
JWT, a 150-year-old marketing communications firm with 200 offices in 90 countries...
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HBO Continues Sensory Marketing for Game of Thrones
In 2011, we wrote a post on how HBO did an innovative and elaborate scent marketing...
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Make Perfume, Not War
1. As the leader of a rogue state, make an announcement that you are going to launch...
Scent Marketing
KISS – Keep It Simple Scents
New research by Dr. Eric Spangenberg and Swiss scientist Andreas Herrmann has found...
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Young Singles in L.A. Sniff Out a Mate5 comments
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New Scents Lure Dogs and Vampires1 comments
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Could KA Aroma Save Print Media?1 comments
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