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Written by Jennifer Dublino, on June 28th, 2013
Colleges and universities are capturing the unique elements of their brands and creating signature scents. So far, the scents have been sold as personal fragrance rather than environmental scents, but it is the next logical step to use the signature scents at recruiting events, open houses, freshman orientation and other events on campus and off.
Here are some examples:
Texas A & M – rose, vanilla and apple
Penn State University (women’s)- cassis, Moroccan rose, evening lilac, jasmine, raspberry blossom, vanilla and amber
University of North Carolina (men’s) – neroli, lemon, bergamot, lavender, geranium, white pepper, tonka bean, vetiver and cashmere woods
University of Florida (women’s) – orange valencia, white grapefruit, orange flower, honeysuckle, hibiscus and musk
University of Oklahoma (men’s) – crushed basil, neroli, bergamot, geranium, jasmine, sandalwood, cedarwood and musk
Notre Dame is about to release its own signature scent shortly but the details have not been shared. In addition to perfume and cologne, Notre Dame’s scent will be available in body wash, lotion, aftershave, hand sanitizer and lip balm.
Many of the universities’ fragrances have been created by a company called Masik, which specializes in this vertical market. Notre Dame’s scent was created by Steiner Collectables and The Cloudbreak Group, which also created a signature fragrance for the New York Yankees.