Featured, News, sensory marketing

BMW Updates Its Sound Logo

Written by Jennifer Dublino, on March 22nd, 2013

New sound of performance

In yet another sign that sensory marketing is catching on with big companies in a big way, BMW has announced that it is updating its iconic logo. No, not its visual logo – its sound logo. Its old sound logo was a double gong, but the new one is more melodic and dramatic.

Here’s the old sound logo…

Old BMW sound logo

Now listen for the new one at the end of this spot.

New BMW sound logo

What do you think? Was this a good change for BMW?

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