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Make Perfume, Not War

Written by Jennifer Dublino, on December 11th, 2012

Rose in gunHow to launch a perfume so the whole world pays attention

1. As the leader of a rogue state, make an announcement that you are going to launch a long range rocket.

2. This will upset not only your superpower neighbors, but major countries worldwide.

3. Instead of launching your rocket, announce that you are actually launching a new perfume, named after yourself and smelling like you and the “native Korean unicorns.”

Not only have  you generated worldwide attention, you have also made a revelation that a mythical creature is real and living in your country and patrons get to experience what it is like to smell like an unstable dictator. Marketing genius!

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