Case Studies, Featured, sensory marketing

Peugeot Magazine Ad Uses Tactile Marketing

Written by Jennifer Dublino, on November 14th, 2012

Companies are starting to realize that they have to do something different, something involving the senses, to attract consumers’ attention in today’s crowded marketplace. That is exactly what Peugeot did with this magazine ad. Readers are told to punch the ad and then when they turn the page, a mini airbag inflates. Brilliant!

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