Marian stayed home to raise Michelle and her brother, Craig, skillfully managing...
Written by Jennifer Dublino, on October 25th, 2012
Other research with humans was done to test this relationship between smell and hearing. Participants in the study were asked to smell different smells present in wine and then associate them with musical instrument and pitch. They found striking similarities among answers, with piano matched to fruity scents and brass to musky and unpleasant smells.
This crossover reinforces neuromarketing findings where sensory perceptions are often described using words normally associated with different senses, and corresponding parts of the brain are stimulated at the same time. It also explains the super-additive effect of using multiple senses in marketing, which is one of the topics that Dr. Maureen Morrin has researched in depth and will be discussing at the upcoming ScentWorld 2013, February 6-8 in New York.