Scent Marketing

Introduction to Neuromarketing

Written by Jennifer Dublino, on August 28th, 2012

Neuromarketing is the study of how to create the right marketing message and deliver it in such a way that it resonates with your customer. The discipline is based on brain research, showing how consumers react to various marketing messages and ads as shown in the areas of the brain that “light up” on an imaging device.

At the upcoming ScentWorld in New York, one of our keynote speakers is Dr. A.K. Pradeep, the preeminent neuromarketing expert and the CEO of Neurofocus. Get up to speed on neuromarketing before ScentWorld so you can be prepared!

This is a video posted by The Economist magazine. It is a short, light hearted music video about neuromarketing followed by an interview with Dr. Pradeep.

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