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Written by Jennifer Dublino, on July 30th, 2012
At the opening of the London 2012 Summer Olympic Games, organizers released their concept of the scent of victory. It is a potent mix of mint, rosemary, English lavender and wheat. As we know, peppermint has been shown to improve athletic performance and rosemary and mint are bracing fragrances that increase alertness and cognitive performance. The lavender, too, makes sense in that once the athlete has won, he or she can relax a little. The wheat smell is a little more obscure; maybe they are hungry after having worked so hard in the competition?
The official bouquet for winners contains many of the fragrances, including fresh rosemary and lavender along with the iconic British rose. Victory also has a royal tinge, with purple podiums and ceremonial costumes.