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Young Singles in L.A. Sniff Out a Mate

Written by Jennifer Dublino, on May 22nd, 2012

Sniffing out love

Several research studies have shown that people are attracted to members of the opposite sex based on their body smell. To be specific, we are attracted to those who have opposite genetic markers than ourselves, with the evolutionary reason that the offspring of genetically dissimilar parents is more likely to be healthy. From a relationship perspective, pairings of people with opposite genetics have been shown to be happier and longer-lasting.

Now the singles scene in Los Angeles is putting science into action, with t-shirt sniffing parties. Single men and women wear the same t-shirt to bed without deodorant several nights in a row and then bring it to the party in a ziploc bag. The names of the people are concealed and each t-shirt is given a number. Then members of the opposite sex sniff the t-shirts in the bags. When they find one they like, they get their photo taken holding the bag with the number showing and the photos are shown on a slide show during the party. Then, if the person with that number likes the way the sniffer looks, he/she can seek out the sniffer and strike up a conversation.

Although this trend may negatively impact personal fragrance use (why cover up your natural smell if it will help you find that Mr. or Miss Wonderful?), it does speak to a rise in the importance of scent and smelling in our culture, which can only help our industry. What are your thoughts?

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