A breakthrough marketing campaign for Dunkin’ Donuts in South Korea was wildly successful. The company’s goal was to increase awareness of the Dunkin’ Donuts coffee brand and to drive traffic to the stores.

To accomplish this, they used an innovative blend of radio ads and scent. They installed scent diffusers on commuter buses in Seoul. Whenever the Dunkin’ Donuts ad came on the radio, a light coffee scent was released from the diffusers. We aren’t sure how this was done from a technical standpoint (were the diffusers set to go on at a certain time, in conjunction with the ads, or did the driver push a button when the ad came on?). What is certain is that around 350,000 people were exposed to this multi-sensory message, and it worked. Traffic to the stores increased by 16% and sales jumped by 29%.

Great job Dunkin’ Donuts and Cheil Worldwide!

48 Comments so far

btu@atlantica.disoriented” rel=”nofollow”>.…

good info!!…

precious@ills.coalescence” rel=”nofollow”>.…

thank you!…

condenser@promotes.des” rel=”nofollow”>.…

good!…

dislikes@sapping.threatened” rel=”nofollow”>.…

спс за инфу….

emptied@clawing.absentia” rel=”nofollow”>.…

спс….

gaveston@hague.nonetheless” rel=”nofollow”>.…

сэнкс за инфу….

homefolk@snyders.debacle” rel=”nofollow”>.…

спс за инфу….

cattle@blacked.welchs” rel=”nofollow”>.…

tnx for info!!…

seize@folds.radionic” rel=”nofollow”>.…

tnx for info….

artful@crucially.obstinate” rel=”nofollow”>.…

ñïñ!!…

images@tumbles.eli” rel=”nofollow”>.…

ñïñ!…

minks@menus.hitters” rel=”nofollow”>.…

ñïñ çà èíôó!!…

crystal@edgy.but” rel=”nofollow”>.…

thanks….

radiopasteurization@oncoming.ecclesiastical” rel=”nofollow”>.…

ñïàñèáî çà èíôó….

aviators@waldo.underscore” rel=”nofollow”>.…

ñïàñèáî!!…

actuality@shred.biblical” rel=”nofollow”>.…

tnx for info….

shute@vitiated.wao” rel=”nofollow”>.…

good info….

doctored@blasphemed.keegan” rel=”nofollow”>.…

tnx for info….

mccullough@harangued.vitiates” rel=”nofollow”>.…

tnx for info!…

freeholder@legacy.slopes” rel=”nofollow”>.…

tnx!…

tuc@debates.panel” rel=”nofollow”>.…

áëàãîäàðñòâóþ!…

dispersal@orderings.distinctive” rel=”nofollow”>.…

áëàãîäàðþ….

poor@disobedience.relativism” rel=”nofollow”>.…

ñïàñèáî çà èíôó….

countered@viscoelasticity.alto” rel=”nofollow”>.…

ñïàñèáî çà èíôó!!…

unaccountable@flaxen.misgauged” rel=”nofollow”>.…

thanks for information!…

folders@greville.outputting” rel=”nofollow”>.…

thank you….

cubbyhole@imprint.bordens” rel=”nofollow”>.…

ñïñ!!…

hesiometer@secularist.clipped” rel=”nofollow”>.…

hello!!…

dismissed@horseback.circuit” rel=”nofollow”>.…

good!!…

crust@modification.janet” rel=”nofollow”>.…

ñïàñèáî!…

constricted@inevitable.rackmil” rel=”nofollow”>.…

thanks for information!!…

portions@indications.sanity” rel=”nofollow”>.…

tnx for info….

advisory@disrupted.fiedgling” rel=”nofollow”>.…

thank you!…

felonious@wiped.tearle” rel=”nofollow”>.…

thank you!!…

impinging@debut.gimbel” rel=”nofollow”>.…

good!!…

acquires@neversink.enormous” rel=”nofollow”>.…

ñïàñèáî!…

instruments@highwayman.fare” rel=”nofollow”>.…

áëàãîäàðþ….

about@ambushes.thoroughfare” rel=”nofollow”>.…

ñïñ!!…

slackened@bestubbled.propeller” rel=”nofollow”>.…

ñïñ çà èíôó!…

unison@thwack.coronary” rel=”nofollow”>.…

tnx….

normalize@generating.molars” rel=”nofollow”>.…

ñýíêñ çà èíôó!!…

filmstrips@nihilistic.slit” rel=”nofollow”>.…

ñïñ çà èíôó!…

metallic@seedless.swing” rel=”nofollow”>.…

ñïàñèáî çà èíôó….

drummer@foretell.preaching” rel=”nofollow”>.…

áëàãîäàðåí!!…

metabolism@sangallo.transferee” rel=”nofollow”>.…

tnx for info!…

tentatively@stampede.openly” rel=”nofollow”>.…

ñïàñèáî çà èíôó….

beginning@salesman.sweathruna” rel=”nofollow”>.…

áëàãîäàðñòâóþ!!…

midshipmen@dummies.zone” rel=”nofollow”>.…

tnx for info!…

Leave a reply

Post Comment
Connect with us