Featured, Marketing, News, Scent Marketing

Rosemary Fragrance Boosts Brainpower

Written by Jennifer Dublino, on March 1st, 2012

Most people, at least those who like to cook, are familiar with the pungent smell of the rosemary herb. What you may be unfamiliar with is its many other uses. According to aromatherapists, rosemary can be used to treat a variety of ailments, including headaches, fatigue, muscle aches, dandruff and obesity. Now, science has proven that it can be used to improve speed and accuracy when doing mental tasks.

British scientists Mark Moss and Lorraine Oliver at Northumbria University asked volunteers to perform serial subtraction problems and visual information processing tasks in a cubicle in which they diffused rosemary essential oil. They found that subjects who did the tasks with the rosemary fragrance were not only faster but also more accurate. This finding has implications for both office productivity, educational uses, problem solving, or anywhere where a boost in cognitive performance is beneficial.

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