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Premium Jeans Now Come in Scratch ‘N Sniff

Written by Jennifer Dublino, on January 30th, 2012

"I like your jeans - they smell great!"

Naked & Famous, a high-end Canadian blue jean company The jeans are called , now has scented jeans. The jeans, called “Weird Guy Scratch n’ Sniff Raspberry Scented”, are coated with raspberry scent, which is then baked into the fabric. The company says that the scent lasts for five washings.

Naked & Famous specializes in “raw” Japanese denim and incorporattes more exotic  fabrics into their jeans, such as cashmere, kevlar and wool.

The raspberry scented jeans sell for 150 Euros, or around $165 US.

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