Marian stayed home to raise Michelle and her brother, Craig, skillfully managing...
Written by Jennifer Dublino, on August 22nd, 2011
The latest retail chain to use scent marketing is not an upscale department store; it’s Goodwill Stores. The non-profit has hired Prolitec to scent over 40 stores in Wisconsin and Illinois, after they successfully tested the concept in four stores.
The stores will use a signature scent consisting of sweet orange and honeysuckle, designed to create a crisp, clean ambiance. Research has shown that a pleasant ambient scent results in consumers spending more time, and ultimately more money in a store. In the case of Goodwill, the nice smell is part of a plan to raise more money for the charity and those it serves.