Scent Marketing

Introduction to Sensory Branding

Written by Jennifer Dublino, on July 14th, 2011

I found this interesting video on sensory branding. Because it is a video and is limited by its medium, it portrays each of the senses only so far as it can (visually and through sound). But when customers are in a store, hotel or other environment, companies are free to be creative in how they utilize the senses of smell, touch and taste. This is just a tiny taste of the wealth of fascinating information you will learn about sensory branding and marketing at ScentWorld Expo.

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