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Using Neuromarketing to Push the “Buy Button” in Your Prospect’s Brain
Certainly, anyone selling scent solutions is well versed in explaining how scent...
The new trends in personal scent are veering toward the, shall we say… untraditional. A new line of scents from Chicago’s John Leydon is based on the smell of bacon. He has two fragrances, Bacon Classic, described as a “spicy maple aroma” and Bacon Gold, a “sizzling citrus” fragrance. Since he launched two weeks ago, he has sold about 5,000 orders at $36 each.
According to Lydon, it is a unisex fragrance and is subtle, not, he says “as if you are walking around with a couple slices of bacon in your pocket.”
It may be just the thing the average guy has been looking for.
On another strange note, an Italian company has launched a line of blood scented perfumes called Blood Concept. They come, appropriately enough, in A, B, AB and O. Why blood? According to the company’s website, “Filled with legends and meanings, blood is soaked with mystery‚ fascination and respect” and “guards a multitude of secrets that reveals our inner and unique way of being.”

Calling all vampires...
According to reports, Lady Gaga’s new signature scent will contain the smell of semen and blood, among other things.
Garlic perfume, anyone?