Justin Bieber, teen singing star, has launched a new line of scented dog tag necklaces and bracelets. The jewelry features hisphotos and graphics and comes in pink or purple. The signature scent is bergamot, lychee and pomegranate, with cedar and musk and is described as “flirty, sophisticated and fun.”

They can be purchased at Walmart, CVS Pharmacy and FYE stores.

In addition to the main line, he is also selling custom dog tags. These will mirror the white gold and black diamond tags that Bieber has been seen wearing and will be available with a custom scent.