Marian stayed home to raise Michelle and her brother, Craig, skillfully managing...
Written by Jennifer Dublino, on March 22nd, 2011
Yes, it’s true; ScentWorld Expo is back! While we had to cancel last year’s conference, we are back on track and this year’s ScentWorld event will be bigger and better than ever.
This year’s ScentWorld will be December 7-9th at the beautiful Gansevoort Hotel on Miami Beach. This year’s theme is “The Sweet Scent of Success” and we will be highlighting not only past successes, but also strategies for future success. We are planning our speaking schedule, and already have some of the top names in research, perfume, scent implementation and sensory branding. We are inviting not only members of the scent marketing industry, but also marketing and branding professionals, consumer packaged goods companies, hotels, and other end users of scent solutions.
This year, more than any other, it pays to make a good showing, so it makes good business “scents” to become a sponsor of the conference. If you are a member of the Scent Marketing Institute, you will qualify for a reduced admission to ScentWorld plus you will have access to guest passes at a drastically reduced price, so you can easily bring your clients and marketing agency partners.
We have been able to negotiate a great deal on hotel stay during the conference and even for the weekend following, so book early to make sure you get the preferred rate. Don’t forget – December is the height of the tourist season in Miami Beach, and hotel rooms will be scarce and pricey if you are unable to get a room from our block at the Gansevoort.