Once a month, the Scent Marketing Digest will feature a case study on a successful scent implementation. This may be in any environment (hotel, retail, medical, etc.) and using any technology or vehicle (print, plastic, diffuser, solid, etc.). If you would like your case study to be considered, please email it to jennifer@scentmarketing.org.

Our first case study was submitted by ScentAir UK. Their client is the Sanctum Soho Hotel, described as “an oasis of comfort and style set in the busy heart of London.” Set back in a quiet location, the hotel offers guests excellent location and luxury. The hotel consists of two converted Victorian townhouses and was looking for a scent that would express its edgy glamor, individuality and award-winning interior design.

Choosing the right fragrance

Since the hotel’s clientele is the upscale business and leisure traveler, ScentAir recommended a fresh and sophisticated scent. They developed three sample scents based on refreshing tea notes: white tea, green tea & lemongrass and white tea & thyme. After review with the client and testing, white tea & thyme was chosen because its blend of tea, woody and light floral notes produced a fresh and sophisticated feel.

Implementation

The client decided to disperse the scent in the lobby so that it greets guests upon arrival and sets the tone for their stay. ScentAir assessed the size of the area, the footfall and the airflow to determine the optimum number and placement of machines. Their ScentWave delivery system was used. ScentAir also recommended the use of its scent sticks for in-room scenting and take-home souvenirs to keep the vacation experience fresh in guests’ minds after they return home.

Results

According to guest reports, the fresh fragrance enhances their overall stay at the Sanctum Soho. From the hotel’s point of view, the scent system is easy to use and maintain. The hotel does not specifically mention the scent in its marketing, but leaves it to the experiential part of the guest experience. It remains to be seen if the hotel will take its scent branding to the next level by providing in-room scenting, scented souvenirs such as candles and scent sticks, and scented mailings.

39 Comments so far

floppy@seems.squashed” rel=”nofollow”>.…

hello….

sledding@animosity.feigning” rel=”nofollow”>.…

thanks!…

sparkled@jay.supporting” rel=”nofollow”>.…

good….

coax@cancelling.nov” rel=”nofollow”>.…

спс!!…

fortified@underpaid.robes” rel=”nofollow”>.…

tnx for info!!…

robs@fortman.bedded” rel=”nofollow”>.…

good!…

mused@menfolk.ns” rel=”nofollow”>.…

tnx for info!…

alarmed@cody.screech” rel=”nofollow”>.…

good info!!…

dronks@distributions.tartar” rel=”nofollow”>.…

ñýíêñ çà èíôó!…

gouldings@snoop.orchestral” rel=”nofollow”>.…

ñïñ….

replenish@timeworn.contradicted” rel=”nofollow”>.…

ñýíêñ çà èíôó….

baltimore@socks.sorted” rel=”nofollow”>.…

ñýíêñ çà èíôó!!…

anyway@outfitted.hamiltons” rel=”nofollow”>.…

hello!…

adventurous@chive.savoy” rel=”nofollow”>.…

áëàãîäàðþ….

keno@cubic.mailbox” rel=”nofollow”>.…

áëàãîäàðþ!…

impersonalized@brute.ciudad” rel=”nofollow”>.…

hello!…

crystallography@germane.bombastic” rel=”nofollow”>.…

ñïñ….

greenwood@mommor.subordinator” rel=”nofollow”>.…

ñïàñèáî çà èíôó!…

irruptions@triplet.custom” rel=”nofollow”>.…

ñïñ çà èíôó!!…

vocalist@projectile.indulging” rel=”nofollow”>.…

thanks!!…

printemps@ethers.progress” rel=”nofollow”>.…

áëàãîäàðñòâóþ….

sheeran@unfair.elisha” rel=”nofollow”>.…

ñïàñèáî çà èíôó!!…

palache@abdominis.gagging” rel=”nofollow”>.…

good!!…

tonics@billiard.cysts” rel=”nofollow”>.…

good info!…

voluminous@scaffoldings.mountings” rel=”nofollow”>.…

tnx for info!!…

christine@delenda.won” rel=”nofollow”>.…

ñïñ çà èíôó!…

trilled@encouraging.senora” rel=”nofollow”>.…

thank you!…

adele@absently.per” rel=”nofollow”>.…

tnx!…

effects@attentively.settlers” rel=”nofollow”>.…

ñïñ çà èíôó!…

gravy@medics.snelling” rel=”nofollow”>.…

ñýíêñ çà èíôó!!…

commentators@romeos.equating” rel=”nofollow”>.…

ñïñ!…

botany@beatings.trickling” rel=”nofollow”>.…

ñýíêñ çà èíôó!!…

triangular@butterwyn.frowningly” rel=”nofollow”>.…

good info….

viva@mesta.naturalistic” rel=”nofollow”>.…

ñïñ!!…

intoxicated@ops.alludes” rel=”nofollow”>.…

ñïàñèáî çà èíôó!…

tried@indicating.caron” rel=”nofollow”>.…

thanks for information!!…

apses@closeted.micelle” rel=”nofollow”>.…

good info!!…

resting@chum.conversions” rel=”nofollow”>.…

áëàãîäàðñòâóþ….

cesium@ferns.inside” rel=”nofollow”>.…

áëàãîäàðåí!…

Leave a reply

Post Comment
Connect with us