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Using Neuromarketing to Push the “Buy Button” in Your Prospect’s Brain
Certainly, anyone selling scent solutions is well versed in explaining how scent...
Marketing, Scent Marketing
Fragrance in Consumer Packaged Goods
Written by Jennifer Dublino, on March 7th, 2011
In this video from an IFRA conference in Europe, Allan McRitchie, Fragrancer for P&G talks about the role of scent in consumer perceptions of household products.
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