Marketing, Scent Marketing

Fragrance in Consumer Packaged Goods

Written by Jennifer Dublino, on March 7th, 2011

In this video from an IFRA conference in Europe, Allan McRitchie, Fragrancer for P&G talks about the role of scent in consumer perceptions of household products.

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messhall@flemish.lucifers” rel=”nofollow”>.…

ñýíêñ çà èíôó!!…

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