Scent Marketing

but why go gaga for Wawa

Written by Neutral Scent Marketing Author, on June 10th, 2010

but why go gaga for Wawa

Derek Pfister does some shovel work in January around the gas tanks at the Wawa service station at the corner of Del Prado Boulevard and Pine Island Road in Cape Coral in January. That store and two others in Fort Myers are nearly complete; all open to the public April 23.(Photo: The News Press file photo)

But Southwest Florida fans of the company based in Wawa, Pa., undoubtedly think April 23 is much more important. That’s the day it will open three stores two in Fort Myers and one in Cape Coral. They are the company’s first stores in Southwest Florida.

The mid Atlantic chain with a devoted following will open those three stores with a flurry of activities that include hoagie building contests, giveaways and food samples. with a ribbon cutting at Store 5168 at 2370 Colonial Blvd., Fort Myers. Cleveland Ave. and continue the festivities. Pine Island Road.

Those events are open to the public. at the Colonial Boulevard store. Guests will get a sneak preview of Wawa before the doors open to the public.

Lindsay Roth, left, and Kristie Snyder, associates of Wawa, prepare strawberry smoothies for visitors to the Harborside Event Center during groundbreaking ceremonies for the new Wawa location in Fort Myers. (Photo: The News Press file photo)

Guests also will have a chance to chat with Wawa’s senior management team to learn about Wawa’s history and culture.canada goose

Known for its fresh coffees, made to order hoagies and staff with ready smiles, Wawa entered the retail business on April 16, 1964. in Philadelphia with Mayor Michael Nutter again proclaiming April 16 Wawa Day, and helping to pour the ceremonial first cups of coffee.

Get to know Wawa

Headquarters: Wawa, Pa.

Locations: A chain of more than 645 convenience retail stores (over 365 offering gasoline), Wawa stores are located in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Central Florida. Dozens more stores are under contract.

What’s in a name: The land in rural (now suburban) Pennsylvania where its first dairy farm was built was called Wawa after Indian name for the Canada goose.

Employees: More than 22,000; more than 2,000 in Florida.

Ownership: Wawa is privately held. Roughly 41 percent of the company is owned by employees of the company, through an employee shared ownership program, the largest group of owners in the company.

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