Residential Scenting
Scent Marketing October 7th, 2013

Residential Scenting

Most of our attention has been on commercial scenting, especially for hospitality and retail, but there is a whole world of opportunity in real estate and residential ambient scenting.
See this article about scenting rental apartments in the Cleveland Plain Dealer.

More
Featured September 12th, 2013

Best Selling Real Estate Development Uses Room Scents

Innovative home builder uses scent marketing to sell new homes.

More
Smells Like Team Spirit: Universities Commission Signature Scents
Featured June 28th, 2013

Smells Like Team Spirit: Universities Commission Signature Scents

Colleges and universities are capturing the unique elements of their brands and creating signature scents. So far, the scents have been sold as personal fragrance rather than environmental scents, but it is the next logical step to use the signature scents at recruiting events, open houses, freshman orientation and other events on campus and off.
Here [...]

More
BMW Updates Its Sound Logo
Featured March 22nd, 2013

BMW Updates Its Sound Logo

In yet another sign that sensory marketing is catching on with big companies in a big way, BMW has announced that it is updating its iconic logo. No, not its visual logo – its sound logo. Its old sound logo was a double gong, but the new one is more melodic and dramatic.
Here’s the old [...]

More
Featured March 20th, 2013

JWT to Focus on Sensory Marketing

JWT, a 150-year-oldĀ  marketing communications firm with 200 offices in 90 countries, has turned its attention to sensory marketing. Although it may take some time for the idea to trickle down, you can expect some of its clients like Bayer, Bloomberg, Brand USA, Mondelez, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Macy’s, [...]

More
HBO Continues Sensory Marketing for Game of Thrones
Case Studies December 19th, 2012

HBO Continues Sensory Marketing for Game of Thrones

In 2011, we wrote a post on how HBO did an innovative and elaborate scent marketing campaign for its mini-series “Game of Thrones.” Now, as the series prepares for its third season, HBO is continuing its sensory marketing by releasing a new beer based on the story line.
Brewery Ommegang is working with HBO to [...]

More
Make Perfume, Not War
Featured December 11th, 2012

Make Perfume, Not War

How to launch a perfume so the whole world pays attention
1. As the leader of a rogue state, make an announcement that you are going to launch a long range rocket.
2. This will upset not only your superpower neighbors, but major countries worldwide.
3. Instead of launching your rocket, announce that you are actually launching a [...]

More
KISS – Keep It Simple Scents
Scent Marketing December 7th, 2012

KISS – Keep It Simple Scents

New research by Dr. Eric Spangenberg and Swiss scientist Andreas Herrmann has found that simple scents are more effective in boosting sales. He tested a simple scent, a complex scent and no scent at all. The results? The simple scent (orange) outperformed the complex scent (orange, basil and green tea) and the unscented environment; the [...]

More
Does Christmas Music Boost Holiday Spending?
Featured November 26th, 2012

Does Christmas Music Boost Holiday Spending?

Does “Jingle Bells” put the jingle in the cash register? Everywhere you go after Thanksgiving and sometimes even before, you hear an incessant track of Christmas music. Some of it is traditional, some modern, some instrumental, some with vocals but shoppers will hear the same dozen or so songs over and over until the [...]

More
Chandler Burr Curates Fragrance Museum Exhibit at MAD
Featured November 15th, 2012

Chandler Burr Curates Fragrance Museum Exhibit at MAD

Celebrated fragrance critic and aficionado Chandler Burr is about to open “The Art of Scent,” an olfactory exhibit at the Museum of Arts & Design (MAD). Originally slated to open November 12 but delayed by Hurricane Sandy, the groundbreaking exploration of perfume as art form will now open on November 20th and run through February [...]

More
Connect with us