Scent Marketing Digest

Genetic Markers Influence Scent Preferences

Smell Receptors Clustered by Pleasantness

Fragranced Laundry Detergents Shown to Be Safe

Crowdsourced Fragrance Creation?

Featured January 9th, 2012

Genetic Markers Influence Scent Preferences

MHC genes influence odor preferences

Featured September 27th, 2011

Smell Receptors Clustered by Pleasantness

Many research studies have pointed out the large range of scent preferences by culture. For example, Asian cultures find the smell of certain cheeses repulsive, while Europeans enjoy or at least put up with their distinct aromas. In Ethiopia, the cattle-raising Dassanetch people love the smell of cow urine and manure and use them on [...]

Featured September 12th, 2011

Fragranced Laundry Detergents Shown to Be Safe

There has been quite an uproar in the media following the release of a study claiming that fragranced laundry detergents emit dangerous toxins through dryer vents. The research paper was done by University of Washington professor Anne Steinemann and has been spread all over popular media and the Internet in the latest scaremongering sensation.
Fortunately for [...]

Featured September 6th, 2011

What Do You Read?

Tell us what publications you read to help us expand our news release list.

Featured August 25th, 2011

Crowdsourced Fragrance Creation?

Teen singing star Selena Gomez has decided to come out with a perfume. Really nothing new, just another celebrity fragrance right? In a break from the normal procedure, Ms. Gomez is not planning to tap into her own favorite fragrance notes or work to create a particular mood or idea through the perfume. She is [...]

Case Studies August 22nd, 2011

The Scent of Doing Good

The latest retail chain to use scent marketing is not an upscale department store; it’s Goodwill Stores. The non-profit has hired Prolitec to scent over 40 stores in Wisconsin and Illinois, after they successfully tested the concept in four stores.
The stores will use a signature scent consisting of sweet orange and honeysuckle, designed to create [...]

Guide to Scent Marketing Groups

Although the Scent Marketing Institute is the oldest and most respected scent marketing organization, there is a new association for the scent marketing industry: the Independent Aroma Group. Several SMI supporters have asked me about the Independent Aroma Group (IAG) and how it differs or overlaps with the Scent Marketing Institute, and I am happy [...]

Scent Marketing July 21st, 2011

Calling All Scent Marketers!

Do you want your voice to be heard? If so, we are listening. We want to hear your ideas, feelings and opinions about the Scent Marketing Institute. We are dedicated to supporting the scent marketing community and we want your input on which programs and initiatives will be the most practical in improving your day-to-day [...]

Introduction to Sensory Branding

I found this interesting video on sensory branding. Because it is a video and is limited by its medium, it portrays each of the senses only so far as it can (visually and through sound). But when customers are in a store, hotel or other environment, companies are free to be creative in how they [...]

Featured July 13th, 2011

Author Debuts Scented Children’s Books

Children’s author Margaret Hyde always was attracted to scented items, so when she came up with an idea about a dog smelling colors, it was a natural to add actual scents to the book. Hyde wrote a series of six books, beginning with Mo Smells Red. Her latest is Mo Smells Pink, [...]