In yet another sign that sensory marketing is catching on with big companies in...
Featured March 22nd, 2013
In yet another sign that sensory marketing is catching on with big companies in a big way, BMW has announced that it is updating its iconic logo. No, not its visual logo – its sound logo. Its old sound logo was a double gong, but the new one is more melodic and dramatic.
Here’s the old [...]
Featured March 20th, 2013
JWT, a 150-year-old marketing communications firm with 200 offices in 90 countries, has turned its attention to sensory marketing. Although it may take some time for the idea to trickle down, you can expect some of its clients like Bayer, Bloomberg, Brand USA, Mondelez, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Macy’s, [...]More
Case Studies December 19th, 2012
In 2011, we wrote a post on how HBO did an innovative and elaborate scent marketing campaign for its mini-series “Game of Thrones.” Now, as the series prepares for its third season, HBO is continuing its sensory marketing by releasing a new beer based on the story line.
Brewery Ommegang is working with HBO to [...]
Featured December 11th, 2012
How to launch a perfume so the whole world pays attention
1. As the leader of a rogue state, make an announcement that you are going to launch a long range rocket.
2. This will upset not only your superpower neighbors, but major countries worldwide.
3. Instead of launching your rocket, announce that you are actually launching a [...]
Scent Marketing December 7th, 2012
New research by Dr. Eric Spangenberg and Swiss scientist Andreas Herrmann has found that simple scents are more effective in boosting sales. He tested a simple scent, a complex scent and no scent at all. The results? The simple scent (orange) outperformed the complex scent (orange, basil and green tea) and the unscented environment; the [...]More
Featured November 26th, 2012
Does “Jingle Bells” put the jingle in the cash register? Everywhere you go after Thanksgiving and sometimes even before, you hear an incessant track of Christmas music. Some of it is traditional, some modern, some instrumental, some with vocals but shoppers will hear the same dozen or so songs over and over until the [...]More
Featured November 15th, 2012
Celebrated fragrance critic and aficionado Chandler Burr is about to open “The Art of Scent,” an olfactory exhibit at the Museum of Arts & Design (MAD). Originally slated to open November 12 but delayed by Hurricane Sandy, the groundbreaking exploration of perfume as art form will now open on November 20th and run through February [...]More
Case Studies November 14th, 2012
Companies are starting to realize that they have to do something different, something involving the senses, to attract consumers’ attention in today’s crowded marketplace. That is exactly what Peugeot did with this magazine ad. Readers are told to punch the ad and then when they turn the page, a mini airbag inflates. Brilliant!More
Featured November 7th, 2012
Although Europe, and France in particular, are hailed as the font of olfactory art, the European Union is suggesting that perfumers make do without some of their most prized ingredients. In a bout of concern over allergies, which the EU estimates affect 1 – 3% of Europeans in actuality and potentially, the Scientific Committee on [...]More
Featured November 2nd, 2012
A recent study by scientists at the University of Southern Brittany has found that when people smell baked goods, they are more kind towards others.
They had four volunteers stand outside a bakery and four stand outside of a clothing store. The volunteers waited for shoppers to pass by and then seemingly accidentally dropped small [...]